The most effective way to improve your Website’s value is to utilize software that supports the principles of inbound marketing. By hosting your Website on a Content Management System (CMS), you can more efficiently transform your Website into a sales generating tool. Using this type of platform gives you the ability to:
Make content and graphic updates and improvements instantly
Provide your Website with a unique look that is consistent across all pages
Efficiently add, move or delete pages while ensuring that navigation menu links are automatically adjusted accordingly
Avoid paying a programmer to make simple updates or fix minor problems
GRM has partnered with HubSpot, an organization that provides web-based software, to transfer your Website onto a CMS and integrate it with the rest of your marketing methods. This software is used by over 4,000 businesses and allows companies to achieve greater results on their Internet communication endeavors. The HubSpot software brings together nearly 20 different applications such as a keyword grader, page grader, landing page creator, form generator, page SEO attributor and analytics system to maximize your Website’s effectiveness and monitor its success. HubSpot is the #2 Fastest Growing Software Company on the Inc. 500 list and is the industry recognized provider of inbound marketing software. GRM’s management team is trained, certified and has experience managing its software.
GRM will oversee the move of your Website to the HubSpot hosting platform to allow easier access to content creation, lead tracking and SEO. Our Website management package includes the following activities:
Keyword & Page Content Development: GRM will maximize Website functionality by strategically choosing the right mix of keywords to place within page titles, headings, content and other page properties.
Consistent management and content creation play a major role in your Website’s success. By using the right strategy, your company will get found by the prospects that are looking for your products or services. Through landing pages, lead intelligence and marketing analytics, your site will have the ability to convert more visitors into qualified leads and paying customers.
Automated Lead Nurturing Email Campaigns
HubSpot gives you the ability to set up automated lead nurturing email campaigns from your Website. Lead nurturing campaigns can be designed for imported lead lists or leads captured from the Website. These emails are designed to provide educational information to specific niche groups or new visitors unfamiliar with your products or services. These are separate from a branding Email Marketing program sent to your entire database as outlined in the subsequent section. HubSpot allows you to set up for a maximum of 100 different campaigns.