The most effective way to improve your Website’s value is to utilize software that supports the principles of inbound marketing. By hosting your Website on a Content Management System (CMS), you can more efficiently transform your Website into a sales generating tool. Using this type of platform gives you the ability to:

• Make content and graphic updates and improvements instantly

• Provide your Website with a unique look that is consistent across all pages

• Efficiently add, move or delete pages while ensuring that navigation menu links are automatically adjusted accordingly

• Avoid paying a programmer to make simple updates or fix minor problems

GRM has partnered with HubSpot, an organization that provides web-based software, to transfer your Website onto a CMS and integrate it with the rest of your marketing methods. This software is used by over 4,000 businesses and allows companies to achieve greater results on their Internet communication endeavors. The HubSpot software brings together nearly 20 different applications such as a keyword grader, page grader, landing page creator, form generator, page SEO attributor and analytics system to maximize your Website’s effectiveness and monitor its success. HubSpot is the #2 Fastest Growing Software Company on the Inc. 500 list and is the industry recognized provider of inbound marketing software. GRM’s management team is trained, certified and has experience managing its software.

GRM will oversee the move of your Website to the HubSpot hosting platform to allow easier access to content creation, lead tracking and SEO. Our Website management package includes the following activities:

• Website Setup: GRM coordinates with the HubSpot team and programmers to move your existing site to the new platform.

• Keyword & Page Content Development: GRM will maximize Website functionality by strategically choosing the right mix of keywords to place within page titles, headings, content and other page properties.

• SEO Continuous Improvements: GRM validates and enhances your strategy to implement effective SEO tactics. Analytics are monitored on regular basis and updated consistently to reflect current trends and marketing campaigns.

• Marketing Performance Measurement & Analytics: GRM will set up and tightly integrate your lead management programs and CRM tracking systems.

• Analytics Measurement: GRM will monitor analytics, measure keyword performance and make updates and improvements accordingly.

• Reporting: GRM provides the client with a monthly report which indicates Website leads and prospects, sources of traffic and page popularity.

Consistent management and content creation play a major role in your Website’s success. By using the right strategy, your company will get found by the prospects that are looking for your products or services. Through landing pages, lead intelligence and marketing analytics, your site will have the ability to convert more visitors into qualified leads and paying customers.

Automated Lead Nurturing Email Campaigns

HubSpot gives you the ability to set up automated lead nurturing email campaigns from your Website. Lead nurturing campaigns can be designed for imported lead lists or leads captured from the Website. These emails are designed to provide educational information to specific niche groups or new visitors unfamiliar with your products or services. These are separate from a branding Email Marketing program sent to your entire database as outlined in the subsequent section. HubSpot allows you to set up for a maximum of 100 different campaigns.

Template Design

By creating effective, memorable and functional branding emails, GRM ensures you are connecting with your target market. All emails will encourage your recipients to connect with you VIA email, phone, Website and Social Media outlets. All emails are a collaboration of the GRM team and the client to ensure that all messages and graphics are congruent with your brand.

Sending

GRM sends out email on behalf of the client. GRM’s system allows the client to pick a sender name and email address so the campaign looks as if it’s directly coming from the client.

Tracking Reports

After an email is sent, GRM tracks the results of the piece, giving you vital information follow up or corrections. This includes the delivered, viewed, bounced back, unsubscribed and click rates.

Landing Page Creation & Optimization

For every email that is sent out, GRM will develop a corresponding landing page that focuses on targeting specific audiences using offers and promotions. Landing pages include a strong call to action which facilitates lead capturing and nurturing. After the email campaign is completed, landing pages can be tweaked and optimized for search engines to become permanent pages on your Website.

LinkedIn

LinkedIn is commonly used to network with prospects and nurture leads. GRM will perform an in depth review of your team’s profiles and recommend changes. Additionally, GRM will create a company page and provide a tutorial that discusses ways to maximize the use of your LinkedIn accounts.

Facebook

Facebook is a tool that can enhance your brand awareness and build relationships with your audience. By utilizing a Facebook page, you’re able to connect with a larger prospect pool, gain referrals and build repeat business. GRM can help build an efficient company page and provide a strategic plan to keep current and integrate with other marketing programs.

Twitter

Twitter helps relay information at a moment’s notice and can travel to large audiences with the click of a button. Announcements can consist of new product information, industry news or any other information that would be viewed as valuable to your audience. GRM will build a Twitter page and strategically use your page to build followers and provide resourceful content that will draw in new leads.

Blogging

By providing valuable content through your blog, you establish your company as a subject matter expert. Blogging additional helps your Website’s SEO initiatives, as entries provide more pages and keywords for your Website. GRM will set up your blog and provide monthly entries.

Press Releases

GRM will write your releases and personalize all quotes from your designated company representative. Release topics can be provided by GRM or your company.

Media Relations / Pitching

Aside from the media contacts we have in our database, GRM will add any additional request contacts/publications to our distribution list. Our goal is to develop a relationship with local media outlets to help your company get recognizes as a valuable resource.

Tracking

GRM will track your results and report back the progress of your releases. You will be informed of the publication and date of all published articles.

Wire Distribution

In addition to pitching releases to your local media, GRM can also manage wire services. For an additional fee, your release can be sent over the wire for added exposure.