Ideally speaking, your site should:
- Help you get found by qualified leads.
- Serve as a representation of your company's image.
- Offer solutions to visitors' problems.
- Create a buzz about your products and/or services.
Search Engine Optimization (SEO), memorable and eye-catching content, and focused calls to action will make your website an interactive sales machine; making your company visible to the public, educating consumers about business trends and turning visitors into clients.