Website

Generate Leads and Drive Sales Through Your Website

In today’ technology-based society, your website is typically a prospect’s first impression of your company. 83% of Internet users say that a company’s website has made an influence on their purchasing decision.

Your website should attract qualified prospects, nurture leads and drive sales. When a website is designed correctly and supported by Search Engine Optimization (SEO) practices:

  • Prospects looking for information find you on search engines such as Google, Yahoo and Bing
  • Potential buyers leave their contact information on landing pages
  • Leads are engaged and nurtured throughout the entire sales cycle
  • Traffic sources are tracked, analyzed and enhanced
  • Orders from your website increase

If your website isn’t a sales generating machine, GRM can help. Depending on your specific needs, GRM can assist you with all or some of the following services:

Website Setup / Redesign: GRM will create or improve your website copy and graphics to maximize effectiveness.

System Migration: The GRM team will recommend a Content Management System (CMS) such as WordPress or HubSpot and manage the migration process.

Keyword & Page Content Development: GRM will maximize website functionality by strategically choosing the right mix of keywords to place within page titles, headings, content and other page properties.

Search Engine Optimization (S.E.O.): GRM validates and enhances your strategy to implement effective SEO tactics. Analytics are monitored on a regular basis and updated consistently to reflect current trends.

Marketing Performance Measurement & Analytics: GRM will set up and tightly integrate your lead management programs and CRM tracking systems.

Analytics Measurement: GRM will monitor analytics, measure keyword performance and make updates and improvements accordingly.

Reporting: GRM provides the client with reports which relay website leads and prospects, sources of traffic and page popularity.

Ongoing Management of Website: Consistent management and content creation play a major role in website success. GRM will ensure your website is up-to-date and consistently converting visitors into qualified leads.