{ SOCIAL MEDIA: THE NEW
FRONTIER OF COMMUNICATION }

Social Media is here to stay. Social Media not only plays a significant role in enhancing a company’s brand, it is also a tool that helps you connect with your audience and build professional relationships.  However, not all social networks are the same. Grass Roots Marketing will help you choose the social networks that are best for your business to be a part of, depending on what you want to accomplish and who you are trying to speak to. Additionally, GRM will assist you in developing and executing a Social Media plan to increase your following and engagement. 

LinkedIn

LinkedIn is commonly used to network with prospects and nurture leads. Grass Roots Marketing will perform an in depth review of your team’s profiles and recommend changes. Additionally, GRM will create a company page and provide a tutorial that discusses ways to maximize the use of your LinkedIn accounts.

Facebook

Facebook is a tool that will enhance your brand awareness and build relationships with your audience. By utilizing a Facebook page, you’re able to connect with a larger prospect pool, gain referrals and build repeat business. Grass Roots Marketing can help build an efficient company page and provide a strategic plan to keep current and integrate with other marketing programs.

Twitter

Twitter helps relay information at a moment’s notice and can travel to large audiences with the click of a button. Announcements can consist of new product information, industry news or any other information that would be viewed as valuable to your audience. GRM will build a Twitter page and strategically use your page to build followers and provide resourceful content that will draw in new leads.

Pinterest

Pinterest is an online pinboard, where users can repin images to their own personal page. Since images have a link back to their source, Pinterest can be a handy tool to build inbound links for your website. If your company is in a creative industry that frequently utilizes imagery, talk to Grass Roots Marketing about setting up a Pinterest page.

Google +

Google + is close to a necessity these days. Not only is Google one of the most powerful and largest search engine, but in order to utilize Google’s toolkit (Gmail, Adwords, Youtube, etc) you need a Google + account. Grass Roots Marketing will create a Google + page for you and design custom graphics for the page. Having this social network in your arsenal will ensure that you perform better in Search Engines (SEO).

Youtube

Does your company have video? Do you think that video would most efficiently capture the attention of your prospects or assist in portraying you message? If you’ve answered yes to these questions, then you should be on Youtube. Youtube is a video hosting social network that also provides an embed code so that you can place your video on other sites, like your Website. Let Grass Roots Marketing know if you want to check out this social media vehicle.

Phase 2 of your Strategy: Engagement

Now that your program has Social Media Pages set up and you’ve succeeded in building a following, it is important to take the social media strategy to the next level and focus on engaging with other industry leaders and potential leads to further encourage sales generation. The program now has a good social media presence, but there is a need to research, build connections, and strengthen these connections by practicing engagement efforts. Grass Roots Marketing will help you acheive success in Social Media engagement.