GRM will redesign or oversee the management of your website to a hosting platform that will allow for easier access to content creation, lead tracking and search engine optimization. GRM has partnered with HubSpot, an organization that provides web-based software program that integrates approximately 20 different applications (hosting, social media, analytics, keyword grader, CRM, etc) to maximize website efficiency and support an integrated inbound marketing strategy.

Management of Website
Consistent management and content creation play a major role in website success. When combined with strategic marketing messages and consistent updates, this effective tool will help your company get found by the qualified prospects that are looking for the products or services you sell in search engines, blogs, and social media. Through landing pages, lead intelligence and marketing analytics, your site will have the ability to convert more visitors into qualified leads and paying customers.

A website management package to support these goals includes the following activities:

• Website Setup
  Coordinate the migration of an existing site to the new platform.
  
  
• Keyword & Page Content Development
  GRM will maximize webpage functionality by strategically choosing right mix of keywords to place within page titles, headings, content and other page properties.
  
  
• Search Engine Optimization (S.E.O.)
  GRM validates and enhances your strategy to implement effective SEO tactics. Analytics are monitored on regular basis and updated consistently to reflect current trends.
  
  
• Marketing Performance Measurement & Analytics
  GRM will set up and tightly integrate your web-based lead management programs and CRM tracking systems including campaign measurement and reporting.
  
  
• Analytics Measurement
  GRM will measure analytics, report lead intelligence, monitor keyword performance and make updates accordingly.

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Of all communication tools, email marketing is one of the most measurable and effective. Not only is it a great way to quickly send messages to your prospects, but also provides valuable tracking data that helps you to qualify and nurture leads. Email marketing allows you to send branding information, promotional offers, newsletters and announcements among other things. Some of the benefits of email marketing include:

A lead nurturing system

• More direct sales and repeat sales
• Ability to send targeted campaigns
• Driving traffic to your website and social media outlets
• Measurable results

Template Design
By creating effective, memorable and functional branding emails, Grass Roots Marketing makes sure you are connecting with your target market. All emails will encourage your recipients to connect with you VIA email, phone, website and social media outlets (i.e. Facebook, LinkedIn). All emails are a collaboration of the GRM team and the client; making sure all messages and design are congruent with your branding message.

Tracking Reports
After an email is sent, GRM tracks the success of the piece, giving you vital information about its travels for follow up/corrections; how many emails were delivered, viewed, bounced back and if there were any opt-outs/unsubscribers. The goal of using an email program is to support your marketing and sales goals by consistently connecting with potential business, creating awareness of your brand and promoting your company’s message message.

Landing Page Creation & Optimization
GRM will develop landing pages that focus on targeting specific audiences using offers and promotions. Landing pages are used to capture and identify warm, qualified leads.

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Social Media not only plays a significant role in enhancing a company’s brand, it is also a tool that helps you connect with your audience and build professional relationships.  

LinkedIn
LinkedIn is commonly used to network with prospects and nurture leads. GRM will perform an in depth review of your team’s profiles and recommend changes for a more effective profile. In addition, GRM will provide a tutorial that discusses ways to maximize the use of your LinkedIn accounts.

Facebook
Facebook is a tool that can enhance your brand awareness and build relationships with your audience. By utilizing a Facebook page, you’re able to connect with a larger prospect pool, gain referrals and build repeat business. GRM can help build an efficient company page and provide a strategic plan to keep current and integrate with other marketing programs.

Twitter
Twitter helps relay information at a moment’s notice and can travel to large audiences with the click of a button. Announcements can consist of new product information, industry news or any other information that would be viewed as valuable to your audience. GRM can build a Twitter page and strategically use your page to build followers and provide resourceful content that will draw in new leads.

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Press Releases
PR will enhance brand awareness and position your company as a subject matter expert. GRM will write your releases and personalize all quotes from your designated company representative. Depending on your preference, release topics can be provided by GRM or by your company.

Media Relations / Pitching
Aside from the media contacts we have in our database, GRM will add any additional contacts/publications to our distribution list. Our goal is to develop a relationship with local media outlets to help your company get recognizes as a valuable resource.

Tracking
GRM will track your results and report back the progress of your releases. You will be informed of the publication and date of all published articles.

Wire Distribution
In addition to pitching releases to your local media, GRM can also manage wire services. For an additional fee, your release can be sent over the wire for added exposure.