Of all communication tools, email marketing is one of the most measurable and effective. Not only is it a great way to quickly send messages to your prospects, but also provides valuable tracking data that helps you to qualify and nurture leads. Email marketing allows you to send branding information, promotional offers, newsletters and announcements among other things. Some of the benefits of email marketing include:
A lead nurturing system
- More direct sales and repeat sales
- Ability to send targeted campaigns
- Driving traffic to your website and social media outlets
- Measurable results
By creating effective, memorable and functional branding emails, Grass Roots Marketing makes sure you are connecting with your target market. All emails will encourage your recipients to connect with you VIA email, phone, website and social media outlets (i.e. Facebook, LinkedIn). All emails are a collaboration of the GRM team and the client; making sure all messages and design are congruent with your branding message.
After an email is sent, GRM tracks the success of the piece, giving you vital information about its travels for follow up/corrections; how many emails were delivered, viewed, bounced back and if there were any opt-outs/unsubscribers. The goal of using an email program is to support your marketing and sales goals by consistently connecting with potential business, creating awareness of your brand and promoting your company’s message message.
Landing Page Creation & Optimization
GRM will develop landing pages that focus on targeting specific audiences using offers and promotions. Landing pages are used to capture and identify warm, qualified leads.