{ WHAT IS SEO? }
Search Engine Optimization (SEO) is the process of improving the volume and quality of traffic that comes to your website via search engines. When your target audience searches for information on sites like Google, Yahoo and Bing, SEO helps your website get found.
While SEO can be a technical mystery, there are proven strategies you can implement to make your website more compatible with search engine algorithms. Search engine algorithms basically "decide" which websites appear first in the Search Results section, and an optimized site ranks higher and more frequently when searches are conducted. Some of the key factors that play into your website’s rank are:
SEO Term
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Definition
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| Page Title |
The blue bar at the top of your screen |
| Meta Keywords |
Words that tell the search engine what your page is about (not as important as the other elements) |
| Inbound Links |
Other websites that connect to your page |
| Indexed Pages |
Number of pages on your site that a search engine recognizes; the more you have, the better your chances of being in the first page of search results |
| Website Content |
Search engines determine if your content is relevant to typical searches by the keywords and phrases you provide |
| Location of Content & Keywords |
Only certain parts of your website are ‘crawled’ by search engines – your content and keywords need to be strategically placed on your pages |
{ WHY IS SEO IMPORTANT? }
This SEO improvement process optimizes your site for the best results possible and transforms your current website into a lead generating machine! An effective, ongoing SEO strategy will keep you ahead of your competitors and transform your website from a wallflower to the center of attention. Your website should act as a salesperson and tools like SEO help bring in warm, qualified leads.
If your website isn't driving sales, and you are not tracking, analyzing and improving your site's analytics, click here to have GRM do a free analysis of your site.
{ SOMETHING TO THINK ABOUT }
1. Search Engines are replacing Mom when people are looking for answers.
According to Google, their site is currently searched approximately 34,000 times per second and approximately 1 billion times per day.
2. See for yourself
As an exercise, try finding your company/product/service. If you sell purple widgets, would you come up in a search for “Where can I find purple widgets?” or “Purple Widgets in California” or “Purple Widgets, Inc.”? See what page you show up on in Google. If it’s hard for you to find it, your prospects aren't finding you either.
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