{ HOW INBOUND MARKETING & THE INTERNET HAVE CHANGED THE MARKETING & SALES GAME FOREVER }

It's easy to notice the technology has taken over the sales game. With the social media revolution in full swing and websites taking over the way information is received, the old tactics of door-to-door and cold-calling seems almost moot.

To adjust to these changes and plan accordingly, you must first understand the solidified change that has taken place in nearly every market:

{ THEN }

{ NOW }

{ CONSUMER BEHAVIOR }

• "Feet on the Street"
• Junk mail
• Telemarketers
• Emails about quality of product/unmatched service
• Advertising

• Website
• Targeted Email Marketing
• Social Media
• White Papers
• Webinars
• Public Relations

{ FOCUS }

• "Our great product/service"
• "Let's talk about my company"

• "What are your needs/concerns?"
• "Would you like to hear about a solution that has helped someone like you?"

{ TIMING }

• Salesperson's schedule

• When the consumer feels comfortable buying from you
• On the consumer's time