The Inbound Marketing Revolution

In the past, we used methods such as cold calling, telemarketing and expensive advertisements to inform prospects about our products and services. We would get leads by shouting out clever sales pitches focused on how great our company was and the benefits of our services. Our company, or specifically a company salesperson, was in control of the sales process and its timing. Reaching out to potential customers like this is called an outbound marketing approach.

The outbound marketing approach is becoming more expensive, but less successful. Why? Consumers can more easily block out our messages through gate keepers, caller ID and spam filters. The result: 70% of the sales process has now moved online.

Our targets now research questions and solutions on the Internet. Buyers use the information they find online to select a company based on their needs and parameters. They are now in control of the sales process and its timing.

An inbound marketing approach is the solution. Inbound marketing helps your company:

  • Develop a stronger online presences
  • Attract prospects who are looking for your products and services
  • Help prospects clearly understand how your products and services addresses their needs
  • Use multiple marketing tools to connect with and engage leads
  • Connect with potential buyers throughout all stages of the sales cycle
  • Increase leads and sales

 Scroll over the following images to view the components of inbound marketing:


Using press releases and circulating articles can help position your company as the industry expert... giving the customers more of a reason to buy for you.

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Writing interesting and informative blog posts filled with useful information and hot keywords can increase your chances of hitting potential buyers' "points of pain".

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Email Marketing allows you to send engaging messages and offers to targeted prospects while directing your audience to visit your website.  Use insightful tracking tools to measure the successes of your campaign.

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By formatting your website's pages with common keywords and phrases, you can increase your chances of being found in web searches before your competitors.

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Your website is the driving force of your marketing plan.  It should attract qualified leads that are in the market for your product or service.  Your website needs to be easy to find and provide visitors with the answers they're looking for.  If it's not bringing the sales, it's not working properly.
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By sharing timely and valuable on Facebook, LinkedIn, Twitter and other social media outlets, you can establish yourself as a subject matter expert and rank higher in search engine results pages.

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