Inbound Marketing 101: Using Video to Drive Traffic
Tuesday, Aug 17, 2010
[By Jeff Androsko] C'mon... when was the last time you were psyched to read a five page brochure on how "great" a company thinks they are? Exactly. So why would your customers be any different?
This all stems from the inbound marketing takeover; getting your targets and prospects to develop an interest in your corporate culture, methodology, products and services. Video captures audiences because... let's face it... it's just more interesting to participate in than reading. Americans, especially, require visual stimuli to receive information. Give them something to remember by creating instructional videos, viral ad campaigns, company newsreels, or anything that would make a viewer interested in what you do. Read More