My most recent beach read was “The Age of the Customer” by Jim Blasingame. If you’re looking for an interesting read on the state of marketing today and the basic concepts of some things we love to talk about (cough, Inbound Marketing, cough), I recommend you check it out.
One of the main things I took away from the beginning of his book is the concept of maintaining relevancy as a business. Change can be hard, and we are living in an age where things can literally change overnight. In the past decade or so, the way that businesses operate has drastically changed with the adoption of new technologies. Even in the past couple of years, the ways that people research products and purchase items has changed significantly. Now, it’s easy to type something into Google on your phone, hit “add to shopping cart”, and be on your way. All without ever accessing a computer or contacting the business.