Get Found with SEO: The "Where’s Waldo" of Digital Marketing

Posted by Emily Carter

Feb 4, 2016 8:30:00 AM

Waldo is one guy who just knows how to get lost. If you’ve ever tried a “Where’s Waldo” puzzle then you know how difficult it is to find Waldo amongst all the random objects in his surrounding background. The internet is very similar to these puzzles, with your website being Waldo and the chaos around him being all the other websites on the web. Your goal in digital marketing is to make it as easy as possible for a searcher to find Waldo - i.e., your business.

 

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Topics: Search Engine Optimization

How To Quantify Leads in the Digital Age

Posted by Koleen Singerline

Jan 29, 2016 3:00:00 PM

"How do we prioritize our leads and decipher which ones are most ready to buy?"

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Topics: Sales

Inbound Design and Calling Your Visitors to Action

Posted by Emily Carter

Jan 28, 2016 9:05:00 AM

For most of you, it's difficult to edit your website at your every whim. Most likely, you'll have to track down your designer and pay them to make your desired changes (which can be annoying and costly). Between the burden of recurring design fees and lack of lead conversion, keeping your site current will become a lot like chasing your tail.

So how do you make your website work for you?

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Topics: Web Design

The Moment Social Media Changed

Posted by Milena Milano

Jan 27, 2016 12:39:33 PM


Super Bowl season is a unique time in our industry. Creative genius surrounds us. From the in-game commercials to social engagement, brands seem to try a little harder this time of year to really stand out. One that really sticks out is the day that Oreo changed Social Media forever. For those who don’t remember, Oreo posted real-time “You can still dunk in the dark” during the Super Bowl blackout in New Orleans. You can check it out here:

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Topics: Social Media

Content Marketing Tips: Using Case Studies and Testimonials

Posted by Tony Popowski

Jan 27, 2016 8:00:00 AM

Testimonials and case studies are critical components of a comprehensive content marketing strategy. Having a third-party endorsement adds an element of credibility to your marketing materials promoting your products and services.

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Topics: Content Marketing

3 Ways to Coordinate Sales and Marketing Efforts

Posted by Emily Carter

Jan 22, 2016 1:00:00 PM

It's a constant tug-of-war with two classic groups: marketing and sales. Both generally have the same overall goal to generate more revenue for the company. But because they measure success differently, the two groups do not always work in harmony. 
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Topics: Sales

3 Last-Minute Tips Before You Publish Your Next Blog

Posted by Emily Carter

Jan 21, 2016 8:51:00 AM

Part of any good digital or content marketing strategy undoubtedly includes blogging. Once you've defined your audience, established a programming schedule, chosen topics and written your content, you are on a roll! However, before hitting "publish" on your next blog, make sure that you cross your t's and dot your i's with these three tips: 

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Topics: Blogging, Content Marketing

3 Keys to marketing for the Healthcare Industry

Posted by Emily Carter

Jan 18, 2016 1:30:00 PM

The healthcare industry is unique because of the regulations and restrictions put on it from organizations such as the FDA. However, digital marketing is vital for hospitals/practices, insurance providers, pharmaceutical companies, medical device manufacturers or other organizations in the healthcare space.
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Topics: Marketing Strategy

Social Media: The Next Best Search Engine

Posted by Emily Carter

Jan 14, 2016 9:30:00 AM

The end of December and beginning of January is the time of year when we start to read articles about innovation and progression. "Top things we learned in 2015" and "Industry forecasts for 2016" are common titles to see floating around the interwebs in December and January. 

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Topics: Social Media, Search Engine Optimization

Top 3 Ways to Market to Baby Boomers

Posted by Emily Carter

Jan 12, 2016 8:30:00 AM

Studies show that Baby Boomers (born between 1946 and 1964) control over 70% of disposable income in the United States. In five years, over half of the U.S. population will be aged 50 or older. Baby Boomers are also incredibly tech-savvy, spending much of their time using the Internet and TV. 

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Topics: Marketing Strategy

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