If you haven’t heard by now, HubSpot is an excellent marketing tool. (We tell you this a lot, so if you’ve been with us for awhile this is probably drilled into your brain by now!). Several of our clients utilize HubSpot’s tools, and as a result we have the opportunity to work with the software at length. We also have extensive experience working for clients who do not use HubSpot. This gives us a pretty unique perspective on the awesome parts of HubSpot, and the things that we can easily do without the tool.
Knowing how closely related SEO is to many other marketing strategies such as social media, website content, blogging and lead generation, it’s nice to have a product that can tie everything all together. Here are the best tools in HubSpot to use for creating, managing and monitoring your website’s SEO.
SEO View when composing a blog entry:
One of the newest introductions by HubSpot also happens to be one of my faves. If you have the HubSpot COS, you have this tool. When composing a blog article through HubSpot, you have the option of previewing the entry to the right of the page. However, at the bottom right hand side of the page, there is a button called “SEO View.” When clicking that magical button, you are given a list of SEO items that you should be focused on in your post. As you accomplish each task, it will turn green. The goal is to have a consistently green SEO View. The SEO suggestions they offer include: