6 Sources of Inspiration for Your Small Business Blog

Posted by Guest Blogger

Jul 24, 2015 3:23:20 PM

6 Sources of Inspiration for Your Small Business BlogYou know you need to consistently come up with solid content ideas for your small business blog– but sometimes you just have to turn to outside sources for inspiration for another post. If you have a hard time getting topics to come to mind, or have some bad blogging habits you need to break, don’t worry. There are several places you can find ideas to help you write blog posts that your readers will love.

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Topics: Blogging

8 Ways to Tell if Your Website Needs to Be Updated

Posted by Emily Carter

Jul 15, 2015 4:45:01 PM

According to recent data released by HubSpot, a majority of marketers recommend that websites be redesigned or updated every 13-36 months. When was the last time that you redesigned or updated your website?

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Topics: Website, Web Design

What Does a Successful Facebook Ad Look Like?

Posted by Kelly Shepsko

Jul 10, 2015 10:01:19 AM

Back in high school, one of my best friends told me that her foreign language course of choice was going to be German. I remember my friends and I laughing about it with her, asking why she was trying to make school any more difficult for herself than she had to. Let’s face it—German is an extra-challenging language and teenagers have demanding lives as it is (or so I thought back then).

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Topics: Social Media, Advertising

Does your Website Pass the “Bare Minimum” Test?

Posted by Emily Carter

Jun 18, 2015 11:59:51 AM

My most recent beach read was “The Age of the Customer” by Jim Blasingame. If you’re looking for an interesting read on the state of marketing today and the basic concepts of some things we love to talk about (cough, Inbound Marketing, cough), I recommend you check it out.

One of the main things I took away from the beginning of his book is the concept of maintaining relevancy as a business. Change can be hard, and we are living in an age where things can literally change overnight. In the past decade or so, the way that businesses operate has drastically changed with the adoption of new technologies. Even in the past couple of years, the ways that people research products and purchase items has changed significantly. Now, it’s easy to type something into Google on your phone, hit “add to shopping cart”, and be on your way. All without ever accessing a computer or contacting the business.

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Topics: Inbound Marketing, Website

How to Create a Sizzlin’ Social Media Content Schedule

Posted by Kelly Shepsko

Jun 4, 2015 8:55:09 AM

Each month, I help manage social media accounts for about a dozen clients at any given time, where I scour the internet for powerful content that their followers will enjoy, analyze information about when they receive the most feedback on our efforts and actively work on improving their overall strategy. Anyone who manages a company’s social media understands how dynamic it is, with the need to keep up with evolving algorithm changes and provide the most engaging content to keeping up with follower trends. Social media management is time-consuming and requires a lot of upkeep to make sure your actions stay relevant in ever-changing platforms, but it’s necessary for marketers to dedicate their time to this—everyone is using it.

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Topics: Social Media, Inbound Marketing, Content Marketing

5 Steps to a Small Business Marketing Plan

Posted by Guest Blogger

May 26, 2015 9:00:00 AM

 A business plan helps map out the direction for your small business and a well-executed marketing plan helps you understand how to get there. By providing detailed steps on ways to create brand awareness, increase sales and solidify customer relationships. You may not have a lot of time or the funds to create an extensive marketing strategy – but that does not mean you can’t create an effective one. A study by Marketo shows that companies with a documented marketing plan are likely to be satisfied with their marketing efforts. Slightly more than one-third of the companies polled still don’t have a marketing plan in place.

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Topics: Small Business Marketing

10 Quick Things You Can Do Today to Refresh Your Digital Marketing

Posted by Emily Carter

May 21, 2015 12:48:36 PM

Small, medium and large businesses all have one thing in common: they need marketing. I would even argue that marketing is one of the most important things for a business to invest in. Without it, you could be offering top-notch services, making life-changing leaps in healthcare, or inventing the next great product… and no one would know about it!

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Topics: Social Media, Website, Search Engine Optimization, Blogging

Breaking Bad Blogging Habits: 4 Critical Blogging Tips and Tricks

Posted by Kelly Shepsko

May 8, 2015 10:11:00 AM

If you’re reading this post, you’re most likely becoming savvy with your online marketing to some degree and have likely heard about the importance of business blogging. You might have heard that blogging helps establish yourself as an expert in your field; it helps drive traffic to your website and improves your website’s Search Engine Optimization (SEO) efforts by adding keywords and new pages to your website.

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Topics: Inbound Marketing, Blogging, Content Marketing

How to Monitor Your SEO With HubSpot

Posted by Emily Carter

Apr 17, 2015 12:06:00 PM

Ask any SEO professional what their tools of choice are, and you will probably hear almost everyone cite Google products: Analytics, Keyword Planner, Webmasters Tools, among a smattering of other results.

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Topics: HubSpot Tips, Search Engine Optimization

Social Media Spring Cleaning: 4 Must-Haves for Managing Your Social Presence

Posted by Kelly Shepsko

Apr 3, 2015 10:46:21 AM

Spring is finally in the air and while it took long enough for the northeast to warm up, we’re in the clear and are excited to get outside and enjoy some beautiful weather! I don’t know about you, but I’ve been itching to get back on my beach cruiser and enjoy the sunshine. I’ve also been anticipating opening up the windows in my home and getting some heavy spring cleaning done, which feels long overdue after our prolonged winter.

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Topics: Social Media, Content Marketing

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