How to Monitor Your SEO With HubSpot

Posted by Emily Carter

Apr 17, 2015 12:06:12 PM

Ask any SEO professional what their tools of choice are, and you will probably hear almost everyone cite Google products: Analytics, Keyword Planner, Webmasters Tools, among a smattering of other results.

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Topics: Search Engine Optimization

Social Media Spring Cleaning: 4 Must-Haves for Managing Your Social Presence

Posted by Kelly Shepsko

Apr 3, 2015 10:46:21 AM

Spring is finally in the air and while it took long enough for the northeast to warm up, we’re in the clear and are excited to get outside and enjoy some beautiful weather! I don’t know about you, but I’ve been itching to get back on my beach cruiser and enjoy the sunshine. I’ve also been anticipating opening up the windows in my home and getting some heavy spring cleaning done, which feels long overdue after our prolonged winter.

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Topics: Social Media, Content Marketing

6 Business Blogging Mistakes and Ways to Overcome Them

Posted by Guest Blogger

Mar 25, 2015 1:23:56 PM

Business blogging isn’t as easy as it may sound. It can be tough to come up with topics to discuss, a challenge to find ways to make things interesting and nearly impossible to find an hour of your time to keep your blog up and running. You may often find yourself wanting tips before you publish your next blog – and you are not alone.

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Topics: Blogging

Google Algorithm Changes: Prepare for the Mobile Apocalypse!

Posted by Emily Carter

Mar 19, 2015 2:34:00 PM

They’re calling it Mobilegeddon. In case you haven’t heard yet, Google recently made this announcement

"Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results." 

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Topics: Website, Search Engine Optimization, Web Design

Setting up Shop on LinkedIn Company Pages: Engagement and Analytics (Part 3 of 3)

Posted by Kelly Shepsko

Mar 5, 2015 1:40:03 PM

As we all know, all good things must come to an end, and while the power of social media marketing won't drift away any time soon, it's time to end my three-part blog series about getting started with LinkedIn marketing. In parts one and two of Setting Up Shop on LinkedIn Company Pages, I briefly explained how to create a LinkedIn company page and how to jump start building your following, as well as how to manage your page and what types of content to share. In the final piece of Setting Up Shop on LinkedIn Company Pages, you'll learn about LinkedIn marketing engagement and analytics—two of the most critical aspects of successful social media marketing. 

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Topics: Social Media

The Top 10 Things We Love About HubSpot

Posted by Emily Carter

Feb 12, 2015 11:27:00 AM

Ah, the season of love…This time of year, there’s really nothing better to do than sit around thinking about chocolate, wine and all the people (and things) that we love. (36 days until spring…I’m not counting if you aren’t either). HubSpot is definitely on the top of the “love” pile for Grass Roots Marketing. Not on that list: snow, ice, below freezing temps, and other winter-related terrors.

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Topics: HubSpot Tips, Social Media, Inbound Marketing, Website, Search Engine Optimization

Setting Up Shop on LinkedIn Company Pages: Managing Your Page (Part 2 of 3)

Posted by Kelly Shepsko

Feb 6, 2015 9:28:30 AM

In part one of Setting Up Shop on LinkedIn Company Pages, I briefly explained the importance of LinkedIn and why it’s imperative for both B2B and B2C companies to use as a marketing tool. I also covered the technicalities of creating a LinkedIn company page and how to start building a following. But now that your page is set up and your followers are in place, what’s next? The second part of our three-part series explains how to manage your company page and what types of content are appropriate for sharing. Read on to get started in no time! 

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Topics: Social Media

4 Tips for Building Connections with the Press

Posted by Megan McCue

Jan 23, 2015 1:45:03 PM

It can often seem stressful and complicated to bring positive press into your business, especially if you don’t already have the resources to get in contact with journalists. Large marketing firms and public relations agencies often have subscriptions to software like Cision, which is a constantly growing database of journalists. Or, they have access to their own personal connections, built and founded over years of working experience. Neither option is really practical for any new or small-to-medium business, so it becomes up to you to forge your own network of journalists.

To get started on your own contact list, here are some tips for building the best possible relationship with any local or international journalists:

  • Participate online. One of the simplest and easiest ways to begin report with journalists is by keeping up with them through social media. This is ideal in particular for Twitter, where businesses, journalists, and consumers all operate simultaneously. Do some research into the local reporters in your area and see if you can find their corresponding Twitter accounts to follow. Interacting through social media is a more relaxed way of getting your business some attention without seeming pushy.
  • Sign up for HaRO. Also known as “Help a Reporter Out” this is a newsletter—and a Twitter account!—from reporters who are looking for quotes, sound bites or interviews from people and/or businesses in a specific industry or background. By following this newsletter, you’ll be able to see whenever a journalist is in need, and you’ll be able to align your business as an expert in your field.
  • Keep the press up to date. Whenever your business has created a new product or hit an important milestone, make sure to send out a press release or pitch to let the local reporters know about it! News outlets often like to include a handful of positive local stories, and by keeping them up to date, there’s a better chance your company will get the chance to shine! If you’re not sure how to craft a quality press release, you can read more here.
  • Follow the AP Stylebook. Lastly, get a copy of the Associated Press (Stylebook) or follow them on Twitter—noticing a theme here? The AP Stylebook is considered to be a reporter’s bible, in that it holds all the most important information about editing, formatting and grammar they ever need. Journalists will appreciate you taking the time to follow AP formatting, as they’ll need to spend less time editing your work if they decide to include it.
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Topics: Small Business Marketing, Public Relations

6 Must-Have Business Marketing Tools for 2015

Posted by Guest Blogger

Jan 21, 2015 4:53:00 PM


This year, your business may struggle to get the action it needs to succeed unless you buckle down and focus on your marketing strategies. In fact, 84 percent of marketers plan to increase or maintain their total advertising dollars spent this year. If you are still striving to figure out how to overcome small business budget challenges and you can’t quite afford to rally a top-of-the line marketing team, you will need some excellent tools to boost your marketing strategies to a new level. In order to reach – and even surpass – this year’s marketing goals, take a look at our list of six must-have tools to get your business on track.

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Topics: Small Business Marketing

How to Plan Your Content Marketing for 2015

Posted by Emily Carter

Jan 14, 2015 3:33:19 PM

Oh how exciting a new year is…if you consider excitement to be a brain overload of all of the things you want to change or do starting RIGHT NOW! Setting business and marketing goals for a new year can be quite overwhelming (in my opinion), because there are so many endless possibilities for improvements. Even the most full and robust of marketing plans can be even better than it already is. The first key is picking and choosing your battles. The second is organization. 

Planning out your content for the year can be as simple as organizing your thoughts in a handy worksheet before getting started on the actual creation of the content. Our pals at HubSpot have kept us on track with content marketing organization by creating a Concepting Worksheet that I’m obsessed with because of how easy it is to use!

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Topics: Content Marketing

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