Dumbing It Down for your Audience & Content Marketing

Posted by Tony Popowski

Aug 21, 2014 4:08:51 PM

So you’re the expert in your field. Whether you manufacture “whadgamacallits” or provide “ohhowinteresting” consulting services, you’re an Encyclopedia of knowledge for your industry. You can go on for hours rambling technical jargon and have enough industry stats to produce your own news program.

Here’s the problem: more often than not, your target audience isn’t as smart as you. My point isn’t to insult your target audience or to sound condescending. After all, you should be the expert in your field. What I’m trying to say is – you need to get on your audience’s level when it comes to your marketing materials.

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Topics: Content Marketing

Keywords: Can’t Live With ‘Em, Can’t Live Without ‘Em!

Posted by Emily Carter

Aug 15, 2014 12:04:00 PM

A couple of years ago, SEO strategy was all about keywords. Keywords were the most important part of everything you could do to boost search engine rankings: how many keywords were on a page? Did I choose the best meta keywords for each page? How many keywords could I possibly fit into a page title? Was I sure that I added in enough variations of the same keyword to cover the topic? 

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Topics: Search Engine Optimization

Social Media: Balancing Great Content and Paying to Promote

Posted by Guest Blogger

Aug 11, 2014 10:00:00 AM

With organic reach on Facebook declining, the idea of only having great, relevant content on your social media page is no longer an option. If you want to gain new customers then you’re going to need to include paying to advertise in your social media strategy.  Luckily, there are ways to strike a good balance between paid or promoted posts and quality content that your followers will be interested in reading.

Promoting posts that have to do with sales and are discussing products or services are probably the most commonly promoted posts. Scrolling through your own Facebook newsfeed, you’ll probably see that any promoted posts that you see are for products, services, or sales. This is most definitely the case with my feed!

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Twitter Tips: 5 Mishaps to Avoid as a New Tweeter

Posted by Kelly Shepsko

Aug 7, 2014 9:34:00 AM

twitter_oopsWith 271 million monthly active users and counting, Twitter is a hot social media platform, but there are still so many businesses that are just getting on board (or want to get on board, but don’t know where to start). I can’t tell you how many times I’ve scoped out prospects that haven’t yet set up a Twitter account for their company, and how unaware they sometimes are about the benefits of including social media into their social marketing strategy

It's easy to fall out of the loop—social media changes just about every single day. However, companies that continue to turn a blind eye to Twitter are missing out on a world of marketing opportunity. 

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Topics: Social Media, Content Marketing

Death to ROI: Rethinking your Marketing Strategy

Posted by Tony Popowski

Jul 31, 2014 12:47:14 PM

Marketing is all about results. At the end of the day, the whole point of marketing is to drive sales, right? If your company isn’t getting sales, then your marketing strategy isn’t working.

Consequently, marketers are taught to focus on ROI, or return on investment. The thinking goes, if you’re spending x amount of dollars on your marketing campaign, and you get y amount of dollars in sales back, then you can calculate your ROI. If you’re looking for the official equation:

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Topics: Marketing Reporting

Optimize Your Blog Posts for Search Engines With These 6 Easy Steps

Posted by Emily Carter

Jul 24, 2014 11:50:34 AM

Writing blog entries is one of the best components of a successful content marketing campaign. A new blog entry enhances the credibility of your website in so many ways:

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Topics: Search Engine Optimization

Creating a Social Media Strategy: Your Quick Guide for Success

Posted by Kelly Shepsko

Jul 18, 2014 1:08:00 PM

I went to a networking event the other day and met a great deal of business owners who expressed an interest in online marketing. After introducing myself as Social Media Manager at GRM, I asked the million dollar question—what they’re doing to market themselves online. 

I was shocked to learn that many of the businesses didn’t have an active presence on social media. In many instances, they had only created their accounts; sporadically updated their pages or discontinued their efforts all together. I was so surprised because all of my new connections seemed to understand the importance of having a significant presence online, but one issue remained consistent among many of them: they didn’t know where to start with social media marketing

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Topics: Social Media

Social Media: Are you an Instigator or an Engager?

Posted by Tony Popowski

Jul 11, 2014 9:17:36 AM

I was browsing through my LinkedIn discussion groups this week and was noticing a disturbing trend. There seems to be an increase in negativity and confrontation on social media sites. And I’m not talking about two teenagers fighting on Facebook over their favorite movie… I’m referring to business-related social platforms.

For example, I was participating in a LinkedIn group about marketing and someone had asked a question about developing a marketing strategy for his small business. The conversation started as professionals providing tips… and then spiraled to people arguing over different age groups in the workforce. One person started discussing how “people over 50 are doomed in the workforce because they’re slower and don’t understand technology.” Another person said that “the opinions of young professionals don’t matter and they don’t have valid opinions because they have less business experience.” Countless people were egging them on and ‘liking’ their comments.

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Topics: Social Media

Born in the USA! How to Brand your American Company

Posted by Emily Carter

Jul 2, 2014 3:47:55 PM

Between July Fourth and the World Cup, we are pulsing with Patriotism lately.  Businesses have begun to embrace the American way lately too. With large corporations such as Apple and Wal-Mart announcing that they will begin production in the U.S., and promising statistics about the re-shoring movement, it seems like everyone is all about the stars and stripes these days.

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HubSpot’s Social Inbox: My Best-Loved Social Media Tool

Posted by Kelly Shepsko

Jun 27, 2014 10:32:00 AM

As Social Media Manager at GRM, I often get asked my opinion on what the best social media tool is to date. Two years ago, I would have said HootSuite—a social media management system that’s designed as a dashboard to schedule messages, supports integrations for various social networks and also serves as a listening tool. Chances are that you’ve worked with HootSuite more or less, and of course, it’s an extremely helpful social content management system. However, I can say that its cool factor doesn’t even come close to HubSpot’s Social Inbox… my new favorite social media tool.

Why is Social Inbox “the Bomb”?

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Topics: Social Media

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