Does your Website Pass the “Bare Minimum” Test?

Posted by Emily Carter

Jun 18, 2015 11:59:51 AM

My most recent beach read was “The Age of the Customer” by Jim Blasingame. If you’re looking for an interesting read on the state of marketing today and the basic concepts of some things we love to talk about (cough, Inbound Marketing, cough), I recommend you check it out.

One of the main things I took away from the beginning of his book is the concept of maintaining relevancy as a business. Change can be hard, and we are living in an age where things can literally change overnight. In the past decade or so, the way that businesses operate has drastically changed with the adoption of new technologies. Even in the past couple of years, the ways that people research products and purchase items has changed significantly. Now, it’s easy to type something into Google on your phone, hit “add to shopping cart”, and be on your way. All without ever accessing a computer or contacting the business.

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Topics: Inbound Marketing, Website

How to Create a Sizzlin’ Social Media Content Schedule

Posted by Kelly Shepsko

Jun 4, 2015 8:55:09 AM

Each month, I help manage social media accounts for about a dozen clients at any given time, where I scour the internet for powerful content that their followers will enjoy, analyze information about when they receive the most feedback on our efforts and actively work on improving their overall strategy. Anyone who manages a company’s social media understands how dynamic it is, with the need to keep up with evolving algorithm changes and provide the most engaging content to keeping up with follower trends. Social media management is time-consuming and requires a lot of upkeep to make sure your actions stay relevant in ever-changing platforms, but it’s necessary for marketers to dedicate their time to this—everyone is using it.

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Topics: Social Media, Inbound Marketing, Content Marketing

5 Steps to a Small Business Marketing Plan

Posted by Guest Blogger

May 26, 2015 9:00:00 AM

 A business plan helps map out the direction for your small business and a well-executed marketing plan helps you understand how to get there. By providing detailed steps on ways to create brand awareness, increase sales and solidify customer relationships. You may not have a lot of time or the funds to create an extensive marketing strategy – but that does not mean you can’t create an effective one. A study by Marketo shows that companies with a documented marketing plan are likely to be satisfied with their marketing efforts. Slightly more than one-third of the companies polled still don’t have a marketing plan in place.

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Topics: Small Business Marketing

10 Quick Things You Can Do Today to Refresh Your Digital Marketing

Posted by Emily Carter

May 21, 2015 12:48:36 PM

Small, medium and large businesses all have one thing in common: they need marketing. I would even argue that marketing is one of the most important things for a business to invest in. Without it, you could be offering top-notch services, making life-changing leaps in healthcare, or inventing the next great product… and no one would know about it!

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Topics: Social Media, Website, Search Engine Optimization, Blogging

Breaking Bad Blogging Habits: 4 Critical Blogging Tips and Tricks

Posted by Kelly Shepsko

May 8, 2015 10:11:00 AM

If you’re reading this post, you’re most likely becoming savvy with your online marketing to some degree and have likely heard about the importance of business blogging. You might have heard that blogging helps establish yourself as an expert in your field; it helps drive traffic to your website and improves your website’s Search Engine Optimization (SEO) efforts by adding keywords and new pages to your website.

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Topics: Inbound Marketing, Blogging, Content Marketing

How to Monitor Your SEO With HubSpot

Posted by Emily Carter

Apr 17, 2015 12:06:00 PM

Ask any SEO professional what their tools of choice are, and you will probably hear almost everyone cite Google products: Analytics, Keyword Planner, Webmasters Tools, among a smattering of other results.

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Topics: HubSpot Tips, Search Engine Optimization

Social Media Spring Cleaning: 4 Must-Haves for Managing Your Social Presence

Posted by Kelly Shepsko

Apr 3, 2015 10:46:21 AM

Spring is finally in the air and while it took long enough for the northeast to warm up, we’re in the clear and are excited to get outside and enjoy some beautiful weather! I don’t know about you, but I’ve been itching to get back on my beach cruiser and enjoy the sunshine. I’ve also been anticipating opening up the windows in my home and getting some heavy spring cleaning done, which feels long overdue after our prolonged winter.

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Topics: Social Media, Content Marketing

6 Business Blogging Mistakes and Ways to Overcome Them

Posted by Guest Blogger

Mar 25, 2015 1:23:56 PM

Business blogging isn’t as easy as it may sound. It can be tough to come up with topics to discuss, a challenge to find ways to make things interesting and nearly impossible to find an hour of your time to keep your blog up and running. You may often find yourself wanting tips before you publish your next blog – and you are not alone.

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Topics: Blogging

Google Algorithm Changes: Prepare for the Mobile Apocalypse!

Posted by Emily Carter

Mar 19, 2015 2:34:00 PM

They’re calling it Mobilegeddon. In case you haven’t heard yet, Google recently made this announcement

"Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results." 

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Topics: Website, Search Engine Optimization, Web Design

Setting up Shop on LinkedIn Company Pages: Engagement and Analytics (Part 3 of 3)

Posted by Kelly Shepsko

Mar 5, 2015 1:40:03 PM

As we all know, all good things must come to an end, and while the power of social media marketing won't drift away any time soon, it's time to end my three-part blog series about getting started with LinkedIn marketing. In parts one and two of Setting Up Shop on LinkedIn Company Pages, I briefly explained how to create a LinkedIn company page and how to jump start building your following, as well as how to manage your page and what types of content to share. In the final piece of Setting Up Shop on LinkedIn Company Pages, you'll learn about LinkedIn marketing engagement and analytics—two of the most critical aspects of successful social media marketing. 

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Topics: Social Media

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