4 Tips for Building Connections with the Press

Posted by Megan McCue

Jan 23, 2015 1:45:03 PM

It can often seem stressful and complicated to bring positive press into your business, especially if you don’t already have the resources to get in contact with journalists. Large marketing firms and public relations agencies often have subscriptions to software like Cision, which is a constantly growing database of journalists. Or, they have access to their own personal connections, built and founded over years of working experience. Neither option is really practical for any new or small-to-medium business, so it becomes up to you to forge your own network of journalists.

To get started on your own contact list, here are some tips for building the best possible relationship with any local or international journalists:

  • Participate online. One of the simplest and easiest ways to begin report with journalists is by keeping up with them through social media. This is ideal in particular for Twitter, where businesses, journalists, and consumers all operate simultaneously. Do some research into the local reporters in your area and see if you can find their corresponding Twitter accounts to follow. Interacting through social media is a more relaxed way of getting your business some attention without seeming pushy.
  • Sign up for HaRO. Also known as “Help a Reporter Out” this is a newsletter—and a Twitter account!—from reporters who are looking for quotes, sound bites or interviews from people and/or businesses in a specific industry or background. By following this newsletter, you’ll be able to see whenever a journalist is in need, and you’ll be able to align your business as an expert in your field.
  • Keep the press up to date. Whenever your business has created a new product or hit an important milestone, make sure to send out a press release or pitch to let the local reporters know about it! News outlets often like to include a handful of positive local stories, and by keeping them up to date, there’s a better chance your company will get the chance to shine! If you’re not sure how to craft a quality press release, you can read more here.
  • Follow the AP Stylebook. Lastly, get a copy of the Associated Press (Stylebook) or follow them on Twitter—noticing a theme here? The AP Stylebook is considered to be a reporter’s bible, in that it holds all the most important information about editing, formatting and grammar they ever need. Journalists will appreciate you taking the time to follow AP formatting, as they’ll need to spend less time editing your work if they decide to include it.
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Topics: Small Business Marketing, Public Relations

6 Must-Have Business Marketing Tools for 2015

Posted by Guest Blogger

Jan 21, 2015 4:53:00 PM


This year, your business may struggle to get the action it needs to succeed unless you buckle down and focus on your marketing strategies. In fact, 84 percent of marketers plan to increase or maintain their total advertising dollars spent this year. If you are still striving to figure out how to overcome small business budget challenges and you can’t quite afford to rally a top-of-the line marketing team, you will need some excellent tools to boost your marketing strategies to a new level. In order to reach – and even surpass – this year’s marketing goals, take a look at our list of six must-have tools to get your business on track.

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Topics: Small Business Marketing

How to Plan Your Content Marketing for 2015

Posted by Emily Carter

Jan 14, 2015 3:33:19 PM

Oh how exciting a new year is…if you consider excitement to be a brain overload of all of the things you want to change or do starting RIGHT NOW! Setting business and marketing goals for a new year can be quite overwhelming (in my opinion), because there are so many endless possibilities for improvements. Even the most full and robust of marketing plans can be even better than it already is. The first key is picking and choosing your battles. The second is organization. 

Planning out your content for the year can be as simple as organizing your thoughts in a handy worksheet before getting started on the actual creation of the content. Our pals at HubSpot have kept us on track with content marketing organization by creating a Concepting Worksheet that I’m obsessed with because of how easy it is to use!

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Topics: Content Marketing

Setting up Shop on LinkedIn Company Pages: Getting Started (Part 1 of 3)

Posted by Kelly Shepsko

Jan 9, 2015 11:33:00 AM

If you’re working on getting your business found on the internet, it’s imperative that you include LinkedIn into your marketing mix. LinkedIn company pages aren’t anything new, but you’d be surprised as to how many business owners still haven’t created their pages or spent time getting acquainted using the platform for marketing. I’m constantly being asked questions about the basics—how to set up a profile, how to connect with others, what types of content should be shared—so I've decided to put together a blog series for LinkedIn marketing basics (which I will eventually turn into a downloadable resource, so hang tight for that too)! 

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Topics: Social Media

3 Last-Minute Tips Before You Publish Your Next Blog

Posted by Megan McCue

Dec 31, 2014 8:51:00 AM

The New Year has officially rung in, and many businesses often choose to produce new content ahead of time to have plenty to publish once the holidays are over. This content can often include blogs, which can be written weeks or months in advance depending on how much time is available. The impulse might be to send out this new content the moment January 5th rolls around, but rushing through the publishing process can actually turn out negatively for your business in the long run.

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Topics: Blogging, Content Marketing

All I Want for Christmas is a Lead Capturing Website!

Posted by Emily Carter

Dec 24, 2014 8:58:36 AM

Forget your two front teeth. A lead capturing website is so much hotter this holiday season! If there is any tool most valued by digital and Inbound marketers, it is the website. We are living in a world where almost everything can be done on the web. As of September 2014, there are more than 1 billion websites. That's a lot of web presence! By now you probably understand the importance of having a website.

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Topics: Inbound Marketing, Lead Generation

4 Reasons Why Your Business Still Needs Google+

Posted by Kelly Shepsko

Dec 11, 2014 3:57:00 PM

I’ve been seeing some articles lately that claim Google+ is a dying social media platform. While this frustrates me a bit, I can understand why some professionals may be under the impression that it’s dying; it never made it as big as Facebook, Twitter or LinkedIn. However, I can assure you that Google+ is relevant for your online presence and should still play a part in your social marketing strategy.

In regards to daily active users, we all know that Google+ isn’t any Facebook, but that doesn’t mean that it’s not incredibly useful for your business. While this platform isn’t as massive as the other social giants, there are still 540 million monthly active users and 20 million unique mobile monthly users. If your business counts out Google+ altogether, you’re not only missing out on huge opportunities for brand awareness and recognition, but many other marketing benefits as well. 

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Topics: Social Media

AP Stylebook-Approved Writing Tips

Posted by Megan McCue

Dec 9, 2014 10:01:00 AM

As the holidays gear up, remember to be thankful for the AP (Associated Press) Stylebook. For any new upcoming events or announcements, knowing the AP Stylebook is extremely important when putting together press releases or media pitches. All major news outlets follow AP Style guidelines, and many journalists won’t bother considering a press release or pitch if it isn’t written in the proper formatting.

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Topics: Marketing Communication, Public Relations, Content Marketing

Setting Realistic Expectations for SEO

Posted by Emily Carter

Nov 21, 2014 9:28:00 AM

So, you’ve done your due diligence when it comes to your website. You are on board with the Inbound Marketing philosophy, you recognize the value of your Internet presence and you totally get why high search engine rankings are valuable Internet real estate. You’ve committed to optimizing your website for search engines. 

But what can you expect from an SEO campaign? It’s important to arm yourself with realistic expectations so that you have an understanding of the effect it will have on your business and your web presence. Many recognize the importance of search engine optimization but don’t realize just how much time and effort are required. 

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Topics: Search Engine Optimization

H2H Marketing: Time to Get Real

Posted by Guest Blogger

Nov 20, 2014 12:09:14 PM

We’ve all been a little obsessed by marketing concepts. B2B? B2C? What does that even mean? What business has ever made a decision to buy? What conversation have you ever had with a business? Social media has served to remind us of one inescapable fact we’ve been forgetting all these years: all business is ultimately H2H. That’s human-to-human.

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Topics: Inbound Marketing, Fall of Outbound Marketing

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