I’ve been seeing some articles lately that claim Google+ is a dying social media platform. While this frustrates me a bit, I can understand why some professionals may be under the impression that it’s dying; it never made it as big as Facebook, Twitter or LinkedIn. However, I can assure you that Google+ is relevant for your online presence and should still play a part in your social marketing strategy.
In regards to daily active users, we all know that Google+ isn’t any Facebook, but that doesn’t mean that it’s not incredibly useful for your business. While this platform isn’t as massive as the other social giants, there are still 540 million monthly active users and 20 million unique mobile monthly users. If your business counts out Google+ altogether, you’re not only missing out on huge opportunities for brand awareness and recognition, but many other marketing benefits as well.