Optimize Your Blog Posts for Search Engines With These 6 Easy Steps

Posted by Emily Carter

Jul 24, 2014 11:50:34 AM

Writing blog entries is one of the best components of a successful content marketing campaign. A new blog entry enhances the credibility of your website in so many ways:

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Topics: Search Engine Optimization

Creating a Social Media Strategy: Your Quick Guide for Success

Posted by Kelly Shepsko

Jul 18, 2014 1:08:43 PM

I went to a networking event the other day and met a great deal of business owners who expressed an interest in online marketing. After introducing myself as Social Media Manager at GRM, I asked the million dollar question—what they’re doing to market themselves online. 

I was shocked to learn that many of the businesses didn’t have an active presence on social media. In many instances, they had only created their accounts; sporadically updated their pages or discontinued their efforts all together. I was so surprised because all of my new connections seemed to understand the importance of having a significant presence online, but one issue remained consistent among many of them: they didn’t know where to start with social media marketing

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Topics: Social Media

Social Media: Are you an Instigator or an Engager?

Posted by Tony Popowski

Jul 11, 2014 9:17:36 AM

I was browsing through my LinkedIn discussion groups this week and was noticing a disturbing trend. There seems to be an increase in negativity and confrontation on social media sites. And I’m not talking about two teenagers fighting on Facebook over their favorite movie… I’m referring to business-related social platforms.

For example, I was participating in a LinkedIn group about marketing and someone had asked a question about developing a marketing strategy for his small business. The conversation started as professionals providing tips… and then spiraled to people arguing over different age groups in the workforce. One person started discussing how “people over 50 are doomed in the workforce because they’re slower and don’t understand technology.” Another person said that “the opinions of young professionals don’t matter and they don’t have valid opinions because they have less business experience.” Countless people were egging them on and ‘liking’ their comments.

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Topics: Social Media

Born in the USA! How to Brand your American Company

Posted by Emily Carter

Jul 2, 2014 3:47:55 PM

Between July Fourth and the World Cup, we are pulsing with Patriotism lately.  Businesses have begun to embrace the American way lately too. With large corporations such as Apple and Wal-Mart announcing that they will begin production in the U.S., and promising statistics about the re-shoring movement, it seems like everyone is all about the stars and stripes these days.

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HubSpot’s Social Inbox: My Best-Loved Social Media Tool

Posted by Kelly Shepsko

Jun 27, 2014 10:32:00 AM

As Social Media Manager at GRM, I often get asked my opinion on what the best social media tool is to date. Two years ago, I would have said HootSuite—a social media management system that’s designed as a dashboard to schedule messages, supports integrations for various social networks and also serves as a listening tool. Chances are that you’ve worked with HootSuite more or less, and of course, it’s an extremely helpful social content management system. However, I can say that its cool factor doesn’t even come close to HubSpot’s Social Inbox… my new favorite social media tool.

Why is Social Inbox “the Bomb”?

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Topics: Social Media

Using Instagram for Online (and Offline) Selling

Posted by Guest Blogger

Jun 26, 2014 1:21:30 PM

[Guest Blogger: Megan Totka]

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What is an “Inbound” Website?

Posted by Emily Carter

Jun 13, 2014 10:11:00 AM

If you’ve been following us here at Grass Roots Marketing, or HubSpot, or even the digital marketing realm as a whole, you might have heard of the importance of having an “Inbound Website”. What does this mean exactly?

When we say “an Inbound Website”, we are referring to a website that has been optimized based on the principles of Inbound Marketing. Inbound Marketing is a term coined by HubSpot, and it’s defined as “marketing activities that bring visitors in, rather than having to go out to get prospects’ attention. Inbound Marketing earns the attention of the customer, makes the company easy to be found and draws customers to the website.” 

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Topics: Inbound Marketing, Website

Tweet Cheat Sheet: Your One-Stop Source for Twitter Tips

Posted by Kelly Shepsko

Jun 6, 2014 10:06:00 AM

Want your business to be active in the Twittersphere, but you don’t have the slightest idea where to begin? With more than 255 million monthly active users and 500 million tweets being sent each day, there are endless possibilities to get your company engaged with prospects and thought-leaders.

Imagine that you sent out a tweet that linked to your website and a Twitter user with a 1+ million followers retweeted it. There is the possibility that one million people would see YOUR website link... and that exposure is completely free! So how can you make sure you do just that (or… be on your way to a million followers on your own)?

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Google Gives Companies the “Yellow Card” – Why Quality Content Matters

Posted by Tony Popowski

May 30, 2014 12:09:00 PM

Get the out the vuvuzela folks, it’s almost World Cup time! Every four years, we gather together to watch countries from around the globe clash at soccer (or football, depending on where you’re from). There are so many things I love about the World Cup…the athleticism…the excitement…the intense competition!

You know what I can’t stand? Athletes playing dirty. There’s just something so dishonorable about players taking cheap shots or faking injuries. When players get out of line, the officials give out a Yellow Card to issue a caution. It’s their way of saying, “HEY! You’ve been warned.”

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Topics: Search Engine Optimization, Content Marketing

Responsive Web Design: What It Is And Why You Need It

Posted by Emily Carter

May 20, 2014 3:14:10 PM

Think about the last five times you accessed a web page. I would be willing to bet that all five websites were not viewed on a desktop computer. Chances are you’ve looked at websites across a wide range of devices in the past day or so, including smartphones, tablets, laptops and desktops.

When you looked at these websites, were they easy to read? Did they scale to fit the size of the screen (be it smaller or larger than usual) that you were looking at? If so, you might have just figured all websites automatically adjust so they are beautiful, easy to use and effective no matter how large or small the device. But that’s not the case. If you have encountered one of these sites, you’ve experienced responsive web design. 

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Topics: Web Design

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