Instagram. Everyone loves it. It’s one of the world’s most popular social media platforms, because it focuses on visual content. In fact, 90% of the information transmitted to the brain is visual—and visuals are processed 60,000X faster in the brain than text. It’s no wonder why there are more than 75 million active daily users on the platform. You can share your thoughts and ideas through photography and video, and with the use of filters and other photo-editing capabilities, you can transform your photos into little pieces of artwork for the world to see.
Instagram was launched back in October 2010, but hasn’t been used by businesses as a marketing tool until more recently. Now, 59% of big brands are active on this social platform and are becoming more creative than ever with their social marketing campaigns. From contests and promotions to how-to videos and made-for-Instagram commercials, there are tons of opportunities to engage your prospects!