5 Steps to a Small Business Marketing Plan

Posted by Guest Blogger

May 26, 2015 9:00:00 AM

 A business plan helps map out the direction for your small business and a well-executed marketing plan helps you understand how to get there. By providing detailed steps on ways to create brand awareness, increase sales and solidify customer relationships. You may not have a lot of time or the funds to create an extensive marketing strategy – but that does not mean you can’t create an effective one. A study by Marketo shows that companies with a documented marketing plan are likely to be satisfied with their marketing efforts. Slightly more than one-third of the companies polled still don’t have a marketing plan in place.

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Topics: Small Business Marketing

10 Quick Things You Can Do Today to Refresh Your Digital Marketing

Posted by Emily Carter

May 21, 2015 12:48:36 PM

Small, medium and large businesses all have one thing in common: they need marketing. I would even argue that marketing is one of the most important things for a business to invest in. Without it, you could be offering top-notch services, making life-changing leaps in healthcare, or inventing the next great product… and no one would know about it!

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Topics: Social Media, Website, Search Engine Optimization, Blogging

Breaking Bad Blogging Habits: 4 Critical Blogging Tips and Tricks

Posted by Kelly Shepsko

May 8, 2015 10:11:00 AM

If you’re reading this post, you’re most likely becoming savvy with your online marketing to some degree and have likely heard about the importance of business blogging. You might have heard that blogging helps establish yourself as an expert in your field; it helps drive traffic to your website and improves your website’s Search Engine Optimization (SEO) efforts by adding keywords and new pages to your website.

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Topics: Inbound Marketing, Blogging, Content Marketing

How to Monitor Your SEO With HubSpot

Posted by Emily Carter

Apr 17, 2015 12:06:00 PM

Ask any SEO professional what their tools of choice are, and you will probably hear almost everyone cite Google products: Analytics, Keyword Planner, Webmasters Tools, among a smattering of other results.

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Topics: HubSpot Tips, Search Engine Optimization

Social Media Spring Cleaning: 4 Must-Haves for Managing Your Social Presence

Posted by Kelly Shepsko

Apr 3, 2015 10:46:21 AM

Spring is finally in the air and while it took long enough for the northeast to warm up, we’re in the clear and are excited to get outside and enjoy some beautiful weather! I don’t know about you, but I’ve been itching to get back on my beach cruiser and enjoy the sunshine. I’ve also been anticipating opening up the windows in my home and getting some heavy spring cleaning done, which feels long overdue after our prolonged winter.

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Topics: Social Media, Content Marketing

6 Business Blogging Mistakes and Ways to Overcome Them

Posted by Guest Blogger

Mar 25, 2015 1:23:56 PM

Business blogging isn’t as easy as it may sound. It can be tough to come up with topics to discuss, a challenge to find ways to make things interesting and nearly impossible to find an hour of your time to keep your blog up and running. You may often find yourself wanting tips before you publish your next blog – and you are not alone.

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Topics: Blogging

Google Algorithm Changes: Prepare for the Mobile Apocalypse!

Posted by Emily Carter

Mar 19, 2015 2:34:00 PM

They’re calling it Mobilegeddon. In case you haven’t heard yet, Google recently made this announcement

"Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results." 

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Topics: Website, Search Engine Optimization, Web Design

Setting up Shop on LinkedIn Company Pages: Engagement and Analytics (Part 3 of 3)

Posted by Kelly Shepsko

Mar 5, 2015 1:40:03 PM

As we all know, all good things must come to an end, and while the power of social media marketing won't drift away any time soon, it's time to end my three-part blog series about getting started with LinkedIn marketing. In parts one and two of Setting Up Shop on LinkedIn Company Pages, I briefly explained how to create a LinkedIn company page and how to jump start building your following, as well as how to manage your page and what types of content to share. In the final piece of Setting Up Shop on LinkedIn Company Pages, you'll learn about LinkedIn marketing engagement and analytics—two of the most critical aspects of successful social media marketing. 

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Topics: Social Media

The Top 10 Things We Love About HubSpot

Posted by Emily Carter

Feb 12, 2015 11:27:00 AM

Ah, the season of love…This time of year, there’s really nothing better to do than sit around thinking about chocolate, wine and all the people (and things) that we love. (36 days until spring…I’m not counting if you aren’t either). HubSpot is definitely on the top of the “love” pile for Grass Roots Marketing. Not on that list: snow, ice, below freezing temps, and other winter-related terrors.

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Topics: HubSpot Tips, Social Media, Inbound Marketing, Website, Search Engine Optimization

Setting Up Shop on LinkedIn Company Pages: Managing Your Page (Part 2 of 3)

Posted by Kelly Shepsko

Feb 6, 2015 9:28:30 AM

In part one of Setting Up Shop on LinkedIn Company Pages, I briefly explained the importance of LinkedIn and why it’s imperative for both B2B and B2C companies to use as a marketing tool. I also covered the technicalities of creating a LinkedIn company page and how to start building a following. But now that your page is set up and your followers are in place, what’s next? The second part of our three-part series explains how to manage your company page and what types of content are appropriate for sharing. Read on to get started in no time! 

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Topics: Social Media

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