So, you’ve done your due diligence when it comes to your website. You are on board with the Inbound Marketing philosophy, you recognize the value of your Internet presence and you totally get why high search engine rankings are valuable Internet real estate. You’ve committed to optimizing your website for search engines.
But what can you expect from an SEO campaign? It’s important to arm yourself with realistic expectations so that you have an understanding of the effect it will have on your business and your web presence. Many recognize the importance of search engine optimization but don’t realize just how much time and effort are required.