You’ve most likely seen hundreds of ads that drive to landing pages in your Facebook newsfeed. There are some that you’re compelled to click on, and others, you have absolutely no interest in. What exactly differentiates effective landing page ads versus those that get lost in the shuffle?
Here are three quick tips for making sure your Facebook ad for your landing page offer drives as much traffic and conversion as possible:
1) Make sure you have created the perfect landing page
For an effective ad campaign, you must have effective content. When creating your landing page, make sure your offer is clear. What is the user going to get for exchanging their information on your site? Why should they want the offer? Explain how they would benefit from your offer. Also, make sure your landing page is concise and to the point. Click here to learn more about creating your best landing page possible. If you’d like a visual of what a well optimized landing page looks like, click here.
2) Set up your Facebook ad properly
Facebook allows you to build and optimize your ad based on your objective. Some options are boosting specific posts, getting app installs, raising attendance at an event… but in this case, you’ll want to choose the option to increase conversions on your website. Make sure that if you want to promote a specific landing page offer, you choose this option and not “send people to your website”. You'll want to measure conversion, and when selecting “increase conversions on your website”, you’ll get a code that you or your web developer can paste into your website to track success of how many landing page conversions your ad generates.