4 Reasons Why Your Business Still Needs Google+

Posted by Kelly Shepsko

Dec 11, 2014 3:57:00 PM

I’ve been seeing some articles lately that claim Google+ is a dying social media platform. While this frustrates me a bit, I can understand why some professionals may be under the impression that it’s dying; it never made it as big as Facebook, Twitter or LinkedIn. However, I can assure you that Google+ is relevant for your online presence and should still play a part in your social marketing strategy.

In regards to daily active users, we all know that Google+ isn’t any Facebook, but that doesn’t mean that it’s not incredibly useful for your business. While this platform isn’t as massive as the other social giants, there are still 540 million monthly active users and 20 million unique mobile monthly users. If your business counts out Google+ altogether, you’re not only missing out on huge opportunities for brand awareness and recognition, but many other marketing benefits as well. 

Read More

Topics: Social Media

AP Stylebook-Approved Writing Tips

Posted by Megan McCue

Dec 9, 2014 10:01:52 AM

As the holidays gear up, remember to be thankful for the AP (Associated Press) Stylebook. For any new upcoming events or announcements, knowing the AP Stylebook is extremely important when putting together press releases or media pitches. All major news outlets follow AP Style guidelines, and many journalists won’t bother considering a press release or pitch if it isn’t written in the proper formatting.

Read More

Topics: Marketing Communication, Writing

Setting Realistic Expectations for SEO

Posted by Emily Carter

Nov 21, 2014 9:28:00 AM

So, you’ve done your due diligence when it comes to your website. You are on board with the Inbound Marketing philosophy, you recognize the value of your Internet presence and you totally get why high search engine rankings are valuable Internet real estate. You’ve committed to optimizing your website for search engines. 

But what can you expect from an SEO campaign? It’s important to arm yourself with realistic expectations so that you have an understanding of the effect it will have on your business and your web presence. Many recognize the importance of search engine optimization but don’t realize just how much time and effort are required. 

Read More

Topics: Search Engine Optimization

H2H Marketing: Time to Get Real

Posted by Guest Blogger

Nov 20, 2014 12:09:14 PM

We’ve all been a little obsessed by marketing concepts. B2B? B2C? What does that even mean? What business has ever made a decision to buy? What conversation have you ever had with a business? Social media has served to remind us of one inescapable fact we’ve been forgetting all these years: all business is ultimately H2H. That’s human-to-human.

Read More

Topics: Inbound Marketing, Fall of Outbound Marketing

Social Media Marketing: 10 Questions to Ask Yourself

Posted by Kelly Shepsko

Nov 14, 2014 10:03:00 AM

When you think about social media, what comes to mind? A stream of photos of your friends’ latest dinner creations or adorable photos of their kids? How about finding out whose next on your list of friends to get engaged? This is the typical impression that social media gives the average user. But for the business owner, opportunity should come to mind when thinking about these same platforms. 

Read More

Topics: Social Media

Be a Proactive Hook-er in Content Marketing

Posted by Tony Popowski

Nov 7, 2014 2:56:41 PM

When it comes to content marketing, it’s very critical for you to be a dynamic hook-er. Get your mind out of the gutter and stick with me for a moment…

 

Read More

Topics: Inbound Marketing, Marketing Communication, Public Relations, Content Marketing

Public Relations Tips: The Importance of Media Pitches

Posted by Megan McCue

Oct 31, 2014 10:20:00 AM

Press release writing can be stressful, but media pitches are another monster altogether. A pitch is a short email or letter about a potential story, an upcoming event or new product. Media pitches are sent out to journalists to give them a quick update about your company’s news. The goal is to convince them to take your company’s news and subsequently write their own article. This can be a daunting task, but understanding how to pitch is important.

Here are some tips to keep in mind when putting together your pitch:

  • Do some research: Don’t just send out a pitch for your product or event to every journalist you can find in the area. That will only serve to alienate potential contacts, because no journalist wants to sort through emails about cooking shows or new book releases when they only cover sports. You’re much more likely to receive feedback from your pitch if you narrow your list down to twenty or thirty relevant journalists than one hundred random ones.
  • Tailor your writing: Once you’ve compiled your shortened list of journalists, your work isn’t done yet. Before you send out each pitch, make sure to look over your writing. There’s always room for improvement, and your best bet is to make your pitch appealing to a journalist. Tailor your pitch to show the ways that your client or product fits in with whatever subject the journalist covers. Adding personalization shows that you put in research, and journalists appreciate that kind of effort.
  • Be straightforward: After sending out your pitch, you may want to make a follow-up call later in the day or even 24 hours after the fact to confirm the journalist has received his/her email. This isn’t a bad practice—journalists receive a lot of emails, and things can very easily slip through the cracks—but don’t attempt to disguise or distract your call as anything other than a check-in. Be upfront about your call, and just let the journalist know why you’re calling and why the pitch is relevant, basically a shorter rundown of your original email. If the journalist is interested in your story, he/she will take the time to ask you more questions about your pitch.
  • Take advantage of social media: Outside of your pitch, stay up to date with local or favorite journalists by following them on Twitter and keeping track of what topics they’ve been posting lately. Additionally, it’s also smart to follow and stay in contact with Help A Reporter Out, or HARO, which provides a database for potential stories and pitches for press and publicity alike.
Read More

Topics: Public Relations

Out of Office Reply: I’m on Vacation, But My Marketing Isn’t!

Posted by Emily Carter

Oct 24, 2014 11:07:15 AM

I recently got back from the most amazing vacation – a 10-day trip to London and throughout Italy. While I had been saving money and planning for over a year, it also took me a considerable amount of time to plan for marketing projects when I was gone. There are so many things in marketing that cannot stop just because you won’t be present for a week. It’s critical to plan ahead for a vacation so that the trip can be as relaxing as possible, and so that you don’t walk back into a tornado of chaos your first day back. 

Read More

Topics: HubSpot Tips, Inbound Marketing

10 Social Media Marketing Tips & Ideas for the Holiday Season

Posted by Kelly Shepsko

Oct 17, 2014 12:27:24 PM

It’s almost the most wonderful time of the year! With Halloween around the corner and Thanksgiving a little more than a month away, the holiday season is creeping up on us and will be here sooner than you think. While it’s almost time to start planning gifts and get togethers, it’s also important to start planning your holiday social media campaign.  

Read More

Top-Level Domains: What Do They Mean to Your Business?

Posted by Guest Blogger

Oct 7, 2014 9:17:45 AM

A top-level domain is a domain name with something other than .com at the end of it. In the past, the top-level domains that we have been most familiar with have been .com, .org, and .edu. There have also been top-level domains for some time that identify the country of origin of the website, such as .au for Australia.

More recently, top-level domains have become increasingly diverse because they are becoming increasingly necessary. I’m sure that you’ve noticed that if you have shopped for a domain lately, that a .com domain is almost always already owned by someone. In fact, there are very, very few three or four word .com domains available, and even many longer ones can be hard to come by. This can pose a big problem if you are a new business looking to run a website. It can direct traffic from your business to another one of a similar name that already owns the domain you want.

Read More

Topics: Website

comments powered by Disqus