Facebook's New Instant Article Publishing Platform

Posted by Guest Blogger

Aug 26, 2015 3:14:18 PM

Facebook is launching Facebook Instant Articles, a new way for publishers to create fast, interactive articles on Facebook.

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Topics: Social Media, Content Marketing

SEO News: Google Narrows Local Search Results from 7 to 3

Posted by Emily Carter

Aug 20, 2015 4:26:44 PM

It’s now even tougher to be listed amongst the top local search results on Google. This month, Google made a change to what’s called the “local pack”, or the number of company listings that are displayed in organic search results. Before, there were seven companies in the pack (often deemed “Google’s 7-pack”). Now, there are only three.

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Topics: Search Engine Optimization

HubSpot and Social Media Marketing: A Match Made in Heaven

Posted by Kelly Shepsko

Aug 7, 2015 9:19:14 AM

As a HubSpot VAR agency, our company uses the software to manage a lot of our clients’ social media marketing. It’s only one of the many ways to manage social, but in my eyes, it’s the ONLY way. I do manage other marketing programs without using this software, but if I could choose only one program to use for my efforts, HubSpot would be it.  

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Topics: HubSpot Tips, Social Media, Inbound Marketing, Content Marketing

6 Sources of Inspiration for Your Small Business Blog

Posted by Guest Blogger

Jul 24, 2015 3:23:20 PM

6 Sources of Inspiration for Your Small Business BlogYou know you need to consistently come up with solid content ideas for your small business blog– but sometimes you just have to turn to outside sources for inspiration for another post. If you have a hard time getting topics to come to mind, or have some bad blogging habits you need to break, don’t worry. There are several places you can find ideas to help you write blog posts that your readers will love.

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Topics: Blogging

8 Ways to Tell if Your Website Needs to Be Updated

Posted by Emily Carter

Jul 15, 2015 4:45:01 PM

According to recent data released by HubSpot, a majority of marketers recommend that websites be redesigned or updated every 13-36 months. When was the last time that you redesigned or updated your website?

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Topics: Website, Web Design

What Does a Successful Facebook Ad Look Like?

Posted by Kelly Shepsko

Jul 10, 2015 10:01:19 AM

Back in high school, one of my best friends told me that her foreign language course of choice was going to be German. I remember my friends and I laughing about it with her, asking why she was trying to make school any more difficult for herself than she had to. Let’s face it—German is an extra-challenging language and teenagers have demanding lives as it is (or so I thought back then).

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Topics: Social Media, Advertising

Does your Website Pass the “Bare Minimum” Test?

Posted by Emily Carter

Jun 18, 2015 11:59:51 AM

My most recent beach read was “The Age of the Customer” by Jim Blasingame. If you’re looking for an interesting read on the state of marketing today and the basic concepts of some things we love to talk about (cough, Inbound Marketing, cough), I recommend you check it out.

One of the main things I took away from the beginning of his book is the concept of maintaining relevancy as a business. Change can be hard, and we are living in an age where things can literally change overnight. In the past decade or so, the way that businesses operate has drastically changed with the adoption of new technologies. Even in the past couple of years, the ways that people research products and purchase items has changed significantly. Now, it’s easy to type something into Google on your phone, hit “add to shopping cart”, and be on your way. All without ever accessing a computer or contacting the business.

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Topics: Inbound Marketing, Website

How to Create a Sizzlin’ Social Media Content Schedule

Posted by Kelly Shepsko

Jun 4, 2015 8:55:09 AM

Each month, I help manage social media accounts for about a dozen clients at any given time, where I scour the internet for powerful content that their followers will enjoy, analyze information about when they receive the most feedback on our efforts and actively work on improving their overall strategy. Anyone who manages a company’s social media understands how dynamic it is, with the need to keep up with evolving algorithm changes and provide the most engaging content to keeping up with follower trends. Social media management is time-consuming and requires a lot of upkeep to make sure your actions stay relevant in ever-changing platforms, but it’s necessary for marketers to dedicate their time to this—everyone is using it.

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Topics: Social Media, Inbound Marketing, Content Marketing

5 Steps to a Small Business Marketing Plan

Posted by Guest Blogger

May 26, 2015 9:00:00 AM

 A business plan helps map out the direction for your small business and a well-executed marketing plan helps you understand how to get there. By providing detailed steps on ways to create brand awareness, increase sales and solidify customer relationships. You may not have a lot of time or the funds to create an extensive marketing strategy – but that does not mean you can’t create an effective one. A study by Marketo shows that companies with a documented marketing plan are likely to be satisfied with their marketing efforts. Slightly more than one-third of the companies polled still don’t have a marketing plan in place.

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Topics: Small Business Marketing

10 Quick Things You Can Do Today to Refresh Your Digital Marketing

Posted by Emily Carter

May 21, 2015 12:48:36 PM

Small, medium and large businesses all have one thing in common: they need marketing. I would even argue that marketing is one of the most important things for a business to invest in. Without it, you could be offering top-notch services, making life-changing leaps in healthcare, or inventing the next great product… and no one would know about it!

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Topics: Social Media, Website, Search Engine Optimization, Blogging

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