Beginner's Guide to SEO Marketing (Part 3/3)
Posted on Fri, Oct 19, 2012 @ 03:18 PM
[Fred Strahl]
This is the final installment of a three part blog article that discusses how to improve your Inbound Marketing methods by enhancing your SEO strategy. In this blog I will be covering the “usage” of your site and how it affects your SEO (Search Engine Optomization). If you did not read the first two, I recommend that you check them out. The past blog two blogs talk about how you can improve the on site SEO and off site SEO portion of your site. This last blog discusses the “usage” portion of your site that Google looks at. This aspect of your site is becoming more influential as the SEO standards change. Here are some things you can focus on when optimizing the “usage” of your site.
Click %
The click % is the amount of times your site is clicked while in the ranking that Google gives you. For example, if your site is the second result in the search, it should have a certain percentage of clicks for that search term. If the third search term starts to develop a higher percentage of clicks than your site, you will eventually drop in the rankings. To solve this, you should take a look at your key word strategy and make sure you have terms that will draw the type of customer you are looking for. If you accomplish this, you will notice that a lot of your traffic is specific to what you offer. Accordingly, you will have more clicks on your link.
Bounce Rate
After you maintain your click %, you must ensure that the people clicking on your link are finding the information they are looking for. Add call to actions to the page to make sure the user clicks something else when they arrive at your page. In the instance the user clicks on your link and then bounces right back to Google, your ranking will be affected negatively. You need to ensure that the user is finding the information they are looking for or at least give them a call to action that will urge them to click something on your site. This will help lower your bounce rate
% of new users
Having returning users definitely helps your SEO. However, increasing the number of new users that eventually return will help even more. If you implement changes to your SEO, you will notice that you have a higher ranking in Google searches and an increase in traffic. The question is, “Will your site be optimized to keep people interested?” You need to make sure that your content is engaging. If not, your site may have an increase in traffic, but no returns.
If you improve your site in all of the area’s I have discussed you will see a better ranking. However, it will not be overnight. SEO projects take time and a regular watch in order to rank higher. During your SEO enhancements here are some key things to keep in mind.
A. You need to stay on top of your strategy and updates more than your competitors
B. Keep your updates consistent to get Google to crawl your site often
C. If you develop a good keyword strategy, you will rank higher in the rankings. Simply implementing a solid key word strategy you will improve your click %, bounce rate, and % of new users.
D. Keep a regular eye on your keyword strategy, your usage numbers, and all of the Google updates that are developed.
If you do these things and use the tactics I have mentioned in the past three blogs, than you will see your ranks go higher, your leads come in faster, and your sales grow larger.
See how well you are doing with your overall SEO by using our free grader!
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