GRM Releases “Inbound Marketing for CPA Firms”
[By Fred Strahl]
Grass Roots Marketing, Inc., an inbound marketing company, recently announced the results of a case study called “Inbound Marketing for CPA Firms”. The case study examines the current usage of effective, online marketing tactics for U.S. CPA firms by comparing typical CPA firms with the top firms in the field.
If you’re unfamiliar with the methodology, inbound marketing is based on attracting qualified leads to an optimized website, the hub of your marketing and sales efforts. Using search engine optimization (SEO) techniques, social media, blogging, email marketing and public relations to collectively support your content-rich website will help increase brand awareness and drive sales.
The study specifically looks at the website grades and social media platform activity (Facebook, LinkedIn, Twitter and blogging) of approximately 99 typical New Jersey CPA firms along with the top 25 CPA firms in the state as determined by number of employees. Results showed that in all of the analyzed categories, the top 25 CPA firms ranked better than their 99 counterparts in inbound marketing usage. While many of the firms had a good grasp on LinkedIn, Facebook and Twitter, there is still a greater need to them to leverage the power of social media.
Our study falls in line with current trends of firms using inbound marketing strategies to substantiate their marketing campaigns and extend public reach to generate business. A recent 2010 study analyzing the Internet habits of U.S. citizens found that 78% of all U.S. Internet users say that they use the Internet to research products, indicating a continuous, upward trend.
The key takeaway of this research is that typical CPA firms can increase their sales by investing more resources into inbound marketing tools. Technology and software has made it possible for these smaller firms to be just as effective as the top 25 CPA firms in New Jersey.
It is important that this industry grows through the use of productive inbound marketing strategies that help CPA firms improve their online presence to attract clients and talent. While this research is industry specific, the principles of inbound marketing can be applied to any type of business in any industry.
“Inbound Marketing for CPA Firms” discusses the case study in greater depth, as well as provides insight and tips for how any type of firm can use inbound marketing strategies for their business. The study provides insight into the practices of the industry and how to create sales by using inbound marketing strategies. Click here to get your FREE copy!
About Grass Roots Marketing, Inc. (GRM)
GRM’s HubSpot Certified professionals provide inbound marketing programs for companies around the country. Enhance brand awareness and drive your sales by attracting qualified leads to your website through search engine optimization (SEO) techniques, email marketing, public relations, social media and blogging. For more information about GRM, please visit www.grmwebsite.com or call 732-380-8400.