Beginner's Guide to SEO Marketing (Part 1/3)
[By Fred Strahl]
Search Engine Optimization (SEO) is the process of improving the volume and quality of traffic that comes to your website via search engines. When your target audience searches for information on sites like Google, Yahoo and Bing, SEO helps your website get found. Managing your SEO plays a crucial role in branding, lead generation, and ultimately generating more sales.
SEO Management can be complicated and I know what you’re probably thinking...”Where should I start?” Well, this blog would be a great start! To answer that question, I am going to break down the three main areas of Google’s algorithm. They are; on-site SEO, off-site SEO, and usage. I will be talking about the three areas in three different blogs. Today, I will cover on-site SEO.
For on-site SEO there are three main areas that you should be covering;
1. Unique Content
People tend to believe that by repeating keywords in their content as much as possible, they will rank higher on Google. This is not necessarily true. In addition, some people think that if they use the same keywords and topics of their high ranking competitors, they will rank higher also. This is also not true. When you are creating and developing unique content, do not take it as a literal sense. Do not look at competitors sites, identify their main topics, and then write about those topics in your own words. This is not unique.
You may be in an industry with a lot of competition but you need to stand out! Why is your business different from your competitors? Why are your methods of going about your business better than others? What are your unique ideas? These are some ideas for unique content. Don’t talk about what everyone else is talking about, talk about why you are different.
2. Exact Match Keyword
While making your unique content, make sure that you have the correct keywords in your content that you want to be searched. However, by “content” I don’t just mean the text paragraphs on your page. There are many places that can be scanned by the algorithm other than the paragraphs of information that you have on your site. You can boost your ranking by ensuring that your keywords are also in the titles of your web pages, the titles of your content (header tags for html), and the information in your meta-data. If you don’t know how to update these things, you may want to talk to your website designer.
How often is your page updated? Are you always adding new content? This is something to think about. If you are planning to just make a web page for the sake of having one, then be prepared to watch your rank in search engines drop drastically. Google will check which sites are always adding new content. Adding new content frequently shows that the company is active and the most active companies will be seen as the best option for the user. A great way to do this is to have a weekly blog. It is a simple and great way to show Google that you are active.
Take a look at how well you are doing with these areas on your site and make sure that you are fully optimized to be found. SEO is a major part of the Inbound Marketing process and if you are not covering the areas that are listed above, you will be missing out on a major piece in the Inbound Puzzle. Check back soon for part two of this blog entry: Off Site Optomization! I will talk about how you can use other websites to boost your own SEO.
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