Better Social Media Pages = Better SEO
[By Fred Strahl]
Attention! Attention! All companies that aren’t using social media are not following the most up to date marketing strategies. In fact, you are losing SEO from dragging your feet on this one. I’m also referring to those who have pages but haven’t posted anything on it in months. In fact, all businesses should be paying specific attention to any updates made by Google. The newest Google search algorithm updates have put more of an emphasis on how companies are interacting with their customers. This should be the standard for all good businesses today.
When Google releases an update, every business should be paying attention. The newest update has integrated social media as a part of search rankings, especially Google+. Google has made having a Google+ page important in their search ranking algorithm.
Google has recognized that the companies involved in Social Media would be the best for the searcher. Why? Well, it shows that the company is keeping up with the current business world, the company is active, and the company likes to interact with their customers. This is the standard today. However, if you missed the train on this one, you still have time to get on board. Pay more attention to your pages and update them more often. Keep in touch with your target audience and they will want to keep in touch with you.
At this point you should be set up with at least:
Here is a list of tips for keeping active with your Social Media Pages
Post updates at least once a week
If the host of the social media page doesn’t stay involved with the page, than why would anyone else?! Keep the posts coming, don’t flood everyone’s twitter feed, but make sure you stay active.
Provide engaging content
One of the main goals is to drive your customers to react to your post. Get them to engage in the content to find out what they are talking about. This could help you find out what your target audience feels is important when they are looking for products like the one you offer.
Encourage staff involvement
Urge your staff to make some posts, have them post some comments. Sometimes showing that people are commenting helps your audience to interact. A lot of people are a little skittish when it comes to making the first comment on new content.
Set goals for your Social Media Strategy
Do you want more likes? More tweets? More shares? If so, set a number and see if you reach it. If not, you may want to alter your strategy.
Pay close attention to comments
See what is being talked about in the comments and engage with the customers. See if they have any questions or need more information. This is another way to use Social Media to get more leads and it shows you are there to help.
Find out how well you are doing with your social media strategy by using our social media checklist!