QR Codes: The Newest Marketing Strategy

  

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The takeover of Smartphones over the last five years has created new ways for businesses to expand their marketing strategies. Like everyone else, companies must adapt to the progression of technology in today’s world. One of the newest ways to market your business to Smartphone users is the use of QR codes. A QR Code or Quick Response Code is a two-dimensional matrix bar code that is used to identify products. It allows companies to share information with a customer by simply having a customer take a picture of the code. This gives your business a new inbound marketing strategy by controlling exactly what the customer will go to once they take that picture. The real beauty of the QR Code is the fact that there is no limit on how much you can share. Since it’s a two dimensional bar code it is capable of containing a ton of information. Just by taking the picture of the code a customer can see videos on your company, read articles, or get promotions - the options are really endless. Essentially, QR Codes are landing page that you can put anywhere. They are the link between the real world and the internet.

How QR Codes Can Help

Every business is looking for the newest way to pitch their company to potential customers and QR Codes are the answer. By creating QR Codes, you can link the customer to as much information about your company as you would like. For example, you can link the codes to coupons or allow a customer to enter a promotional contest with your business just by taking the picture. You can even link the code to your company’s website, Facebook page or Twitter account and give the customer a call to action such as, “Like us on Facebook” or “Follow us on Twitter”. This gives your business an edge because you can now you can advertise those Social Media outlets or offer promotions without someone being on the computer. QR Codes allow your company to enhance their SEO and SMO because the codes are now providing more information about your company. The more information you are giving the people the better chance customers are going to stumble upon it. Lastly, QR Codes offer the customers easy access to your company’s service. For example, many sports teams and airlines now allow you to use QR codes as your tickets to enter. All you have to do is flash your QR Code past the scanner and you’re on your flight or in your seat to watch the game.

After seeing how QR Codes can help your business, now you have to realize where you should actually use them and how to maximize the use of them.

When placing a QR Code, you want to make sure it is in practical places where many people will see them. For example:

• Business Cards

• Billboards

• Menus

• Brochures

• Receipts

Overall, the use of QR Codes is one of the more trending fads when trying to advertise your products. It allows your business to have a medium between the web and the real world. If used correctly it can really enhance your business.