Inbound Marketing Trends In The Staffing Industry: Case Study
[By Koleen Singerline]
Grass Roots Marketing, Inc., an inbound marketing company that specializes in staffing industry marketing, recently announced the results of a case study called “Inbound Marketing for Staffing Agencies”. The case study examines the current usage of effective, online marketing tactics for U.S. staffing agencies by comparing typical staffing firms with the top companies in the field.
If you’re unfamiliar with the methodology, inbound marketing is based on attracting qualified leads to an optimized website, the hub of your marketing and sales efforts. Using search engine optimization (SEO) techniques, social media, blogging, email marketing and public relations to collectively support your content-rich website will help increase brand awareness and drive sales.
The study specifically looks at the website grades and social media platform activity (Facebook, LinkedIn, Twitter and blogging) of approximately 250 staffing firms; 233 staffing firms identified as members of the American Staffing Association (ASA) as well as 25 of the largest staffing firms in the U.S. as identified through research and Staffing Industry Analysts (SIA). Results showed that in nearly all of the analyzed categories, the top 25 staffing firms ranked better than their 233 staffing firm counterparts in inbound marketing usage. While many of the companies had a decent handle on LinkedIn, Facebook and Twitter, there is still a greater need to them to leverage the power of social media.
Our study falls in line with current trends of companies using inbound marketing strategies to substantiate their marketing campaigns and extend public reach to generate business. A recent 2010 study analyzing the Internet habits of U.S. citizens found that 78% of all U.S. Internet users say that they use the Internet to research products, indicating a continuous, upward trend. In its 2010 Staffing Company Survey, Staffing Industry Analysts (SIA) analyzed the highest bang-to-buck marketing & sales tactics for staffing firms. Survey results showed that six of the eight marketing tactics that were said to be the most effective in generating sales were internet-related:
The key takeaway of this research is that typical staffing firms can increase their sales by investing more resources into inbound marketing tools. Technology and software has made it possible for these smaller companies to be just as effective as the top 25 staffing firms.
It is important that this industry grows through the use of productive inbound marketing strategies that help staffing agencies improve their online presence to attract clients and talent. While this research is industry specific, the principles of inbound marketing can be applied to any type of business in any industry.
“Inbound Marketing for Staffing Agencies” discusses the case study in greater depth, as well as provides insight and tips for how any type of company can use inbound marketing strategies for their business. The study provides insight into the practices of the industry and how to create sales by using inbound marketing strategies. Click here to get your FREE copy!
About Grass Roots Marketing, Inc. (GRM)
GRM’s HubSpot Certified professionals provide inbound marketing programs for the staffing industry. Enhance brand awareness and drive your sales by attracting qualified leads to your website through search engine optimization (SEO) techniques, email marketing, public Relations, social media and blogging. GRM is recognized as the first company in the nation with HubSpot Certified professionals to serve the staffing field. For more information about GRM, please visit www.grmwebsite.com or call 732-380-8400.