How to Lead the Way Through Lead Nurturing Marketing Campaigns
[By Sarah Faglio]
Parents nurture their children through financial, emotional and physical stabilization to provide the foundation for them to grow and mature. Teachers nurture their students in academics so that their education supports them in their future career and social endeavors. Florists who want to grow beautiful flowers nurture their plants by watering them, providing sunlight and overall tending to.
Nurturing is important in many aspects of life and growth, to help guide individuals, or flowers, to achieve an successful end result. Your marketing campaigns also need lead nurturing techniques to guide your qualified leads to becoming valued customers.
Gleanster research found that 50% of qualified leads who come through your website are not ready to buy. Instead of forcing leads into a pushy sales process, lead nurturing tools allow you to develop relationships and foster a sense of trust with your potential customers.
Lead nurturing eases qualified leads through the decision process to buy from you, and essentially improving your lead-to-customer conversions. Once you have established your leads, it is time to nurture them along the sales cycle.
5 Ways To Nurture Leads Through Marketing Tools:
Social Media - When leads follow your company on social media sites, such as Facebook, Twitter, LinkedIn, YouTube, Google + and RSS feeds to a blog, your company can provide them with timely updates, news and other relevant information about your products or services.
Email Marketing - After leads provide you with their email information, you can send them emails for follow-up, updates and other educational information pertaining to your product or service.
Follow-Up Calls - Sales representatives can contact prospects via phone after an email relationship has been established. Follow-up calls create a personal relationship with the lead and allows direct assistance for specific needs or questions pertaining to your company's product or service.
Sales Visits - Meeting up with potential clients about what your company can offer allows you to create a personal relationship with the company representative.
Promotional Leave-Behinds - Flyers, brochures, pens and other useful items with your logo or information on it allows your company to stay fresh in a potential customer's mind.
Lead nurturing is an important step in the sales cycle. They help your qualified lead to feel appreciated and gives you the opportunity to guide them along to a sale for your company. These marketing strategies could make the difference between an uninterested lead and a paying customer.