Get Found with SEO: The "Where’s Waldo" of Web Page Marketing
[By Sarah Faglio]
Waldo is one guy who just knows how to get lost. If you’ve ever tried a “Where’s Waldo” puzzle then you know how difficult it is to find Waldo amongst all the random objects in his surrounding background. The internet is very similar to these puzzles, with your website being Waldo and the chaos around him being all the other websites on the web.
The world wide web creates this puzzle of confusion, where people could conduct search engine inquires but have a hard time finding you. When users are unable to find you, they wind up on another company's website instead. By enhancing your search engine optimization (SEO), you give internet users a clue where to find you on the web by making it easier for them to land on your website. There are two parts to SEO: On-page and Off-page, both of which help your website get found by users.
On-Page SEO Factors:
1.) Keywords embedded throughout 4 main parts of your website
2.) High quality content and more pages allow for opportunity to be linked to
3.) Anchor tags/deep linking = internal links in website
4.) Emphasize text
5.) Meta descriptions and meta keywords
6.) Alt image = text atached to pictures
7.) Keyword location = closer to the beginning
8.) Keyword density = frequency
9.) Updated information
Off-Page SEO Factors:
1.) PageRank algorithm/hyperlink analyses of search engines
2.) Anchor texts = linking from higher ranking websites
3.) Submit your website details to directories
4.) Post on forum (discussion) pages
5.) Press releases
6.) Three-way linking = trading links with another website
7.) Social media and reciprocal links to your website
SEO plays a vital role in increasing your website’s rank in search engine results, which increases its visibility on the internet. Help your potential customer find you instead of turning them into a frustrated Waldo searcher!