Happy New Year from Grass Roots Marketing!

  

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Enjoy your New Year's Eve with friends and family. Be safe!

- The Grass Roots Marketing Team

Happy Holidays from the Grass Roots Marketing team!

  

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Enjoy this holiday season with your friends and family!

From your friends at Grass Roots Marketing, Inc.!

Grass Roots Marketing Presents: "The 12 Days of Inboundmas"

  

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[By The Team at Grass Roots Marketing, Inc.]

Sing along with your favorite Inbound Marketing Holiday Tune...

		On the 1st day of Inboundmas, my website gave to me… “A filled out form and qualified lead”
		On the 2nd day of Inboundmas, my website gave to me… ”2 Landing Pages”
		On the 3rd day of Inboundmas, my website gave to me… “3 Email Campaigns”
		On the 4th day of Inboundmas, my website gave to me… “4 Facebook Posts”
		On the 5th day of Inboundmas, my website gave to me… “5 IIIIIIN-BOUND LIIIIIIIIIIIIINKS!”
		On the 6th day of Inboundmas, my website gave to me… “6 Bloggers Blogging”
		On the 7th day of Inboundness, my website gave to me… “7 Stumblers Stumbling”
		On the 8th day of Inboundmas, my website gave to me… “8 LinkedIN Linkings”
		On the 9th day of Inboundmas, my website gave to me… “9 Keywords Ranking”
		On the 10th day of Inboundmas, my website gave to me… “10 Reporters Writing”
		On the 11th day of Inboundmas, my website gave to me… “11 Tweets-a-Tweeting”
		On the 12th day of Inboundmas, my website gave to me… “12 Googlers Googling”

Your Website and Public Relations (PR): Working Hand In Hand

  

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[By Tony Popowski]

So if you haven’t caught on by our other blog entries, the members of the GRM team are firm believers in the integrated inbound marketing philosophy. Consequently, this also means we’re firm believers in the importance of an effective company website. If you’re a new reader to Marketing, Coffee & Pretzels, I’ll emphasize the point here again for you: your website is your most important sales tool! In addition to being the center of your marketing universe, a stellar company website can also help your PR efforts – and vice versa:

Getting Found by Reporters

If a reporter is looking for a subject matter expert to interview for a story, wouldn’t you like to be the one interviewed? When a reporter is searching for experts in Google, Yahoo, Bing and other search engines, he or she should find you! This will only happen if your website is search engine optimized (SEO).

Establishing Credibility for Reporters

Whether a reporter found you through a search engine or a pitched press release, there’s a good chance he or she is going to scope out your website if you’re being considering as a source for a story.  If your website is filled with valuable content like industry articles and blog entries, the reporter will trust you as a credible resource and will be more inclined to interview you.

Website Traffic

All company websites should have an archived Articles and Press Release section. The keywords from all of your press releases will help improve your website’s ranking in search engine. Additionally, if you submit your press releases (which should have your website mentioned in the boilerplate) in article archive sites and press release distribution sites, there will be more opportunities for people to find your website.

Establishing Credibility for Prospects

People like buying from people and businesses they trust. If you’re consistently quoted in media publications, your audience will look at you as the go-to subject matter expert in your field. Showcase any media features on your website to show your targets your industry knowledge.

Your PR efforts and company website can support one another to build your brand!

SEO Marketing: Substantially, Extremely, Oh So Important!

  

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[By Tony Popowski]

You invested a lot of time and money on your website. You worked with your designer on the color scheme, selected graphics that would appeal to your target audience and wrote engaging and valuable copy for your prospects to read. Well… hopefully you did (If not, read the entry, Marketing 101: Driving Sales with an Inbound Website).

So that’s the equation for the perfect website right? Good Design + Good Copy = Successful Website.

As your Marketing Math Teacher, I’m here to say, that equation is FALSE!

An extremely important component of the equation most companies leave out is Search Engine Optimization (SEO). SEO is about utilizing techniques to help your website register higher on search engine sites like Google, Yahoo and Bing. In simpler terms – it’s about getting your website found by your audience.

Don’t think SEO is important? Try this exercise out for me. For one week, mark down on a piece of paper every time you need more information or have a question you need answered. Next to that, make a mark in red for every time you use Google or a search engine to find that information or answer to your question. I bet you a week’s salary that you’re going to see A LOT of red marks on your page.

When your prospects are typing in key terms and questions into  search engines, don’t you want your website to pop up before your competitor’s? It doesn’t matter if you’re the company with the most expertise or offer the best value. If your targets see your competitor first, you’re going to miss out.

While SEO is technical, here are some key factors that play into your website’s rank:

• Page Title
• Meta Keywords
• Inbound Links
• Number of Website Pages
• Website Copy
• Keyword Location in Copy
• Copy Location on Pages

SEO isn’t simple, but it’s worth it to get found by your audience. Remember, the right equation is:

Good Design + Good Copy + SEO = Successful Website.