SEO Tips: Optimize Your Website’s Images for Search Engines

Posted by Emily Carter

Apr 16, 2014 9:00:00 AM

We spend so much time focusing on web search results, but what about image search results? Recently, a client of ours expressed the importance of image searches to his business. He told us that people typically look for the image of the product they want first. He was concerned because he wasn’t ranked number one for his images, even though he was in the top spot on the regular web search page. 

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Topics: Search Engine Optimization

Social Media Checklist: Are Your Social Marketing Efforts Outdated?

Posted by Kelly Shepsko

Apr 9, 2014 10:35:00 AM

Nowadays, it’s tough to keep up with the latest social media marketing trends. I feel out of the loop if I don’t check out Social Media Today or Mashable every single day. There’s always something new to learn—and since social media is evolving at such a fast pace, it can be difficult to keep social marketing methods up-to-date.

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Topics: Social Media

Content Catastrophe! Why Won’t My Website Convert Leads?

Posted by Tony Popowski

Apr 4, 2014 3:44:50 PM

Picture it: you’re a small business owner and you hire a new salesperson to promote your products and services. You give the salesperson a year to help build brand awareness and drive sales. One year goes by, and you call your salesperson into a meeting. He tells you that he’s generated zero leads and $0 for your company during that time. You would fire that salesperson, correct?

In today’s technology-drive economy, you have to treat your website as a digital version of a salesperson. Your website should be consistently working to attract leads and obtain sales. If it’s not, then you need to “fire” your website. 

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Topics: Website, Content Marketing

LinkedIn Products & Services Tabs are Peacin’ Out: What This Means

Posted by Emily Carter

Mar 27, 2014 8:37:13 AM

Some of you may have gotten an email from LinkedIn this week, stating that they are making some changes to Company Pages starting April 14th.

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Topics: Social Media

Increase Sales by Targeting Customers You Already Have

Posted by Guest Blogger

Mar 25, 2014 12:15:00 PM

[Guest Blogger: Megan Totka] 

When we talk about marketing and sales, a lot of times we are discussing ideas on how to grow our company or gain new sales leads. But one of the most important things that businesses need to do is to keep existing customers happy. Having a loyal customer base is so important; this makes it so that you aren’t always having to chase new customers.

Some marketing logic about keeping existing customers happy seems flawless to me. In general, it costs more to acquire a new customer than it does to retain an old one. This gives companies an incentive to keep customers happy. There are quite a few ways that this can be done. Here are a couple of ideas to test out on your current customers:

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Topics: Sales

5 Ways to Grow Sales with Content Marketing

Posted by Kelly Shepsko

Mar 19, 2014 2:22:00 PM

 

Tomorrow is officially the first day of spring, even though it doesn’t feel like it for us at Grass Roots Marketing! We’ve experienced one of the worst winters we’ve had in a long time and it seems like warm weather is still miles away. This past winter has actually been so bad that I’m considering trading my newly purchased car for one equipped with 4WD so I’ll be able to battle upcoming snow and ice storms like a champ. Needless to say, we’re all over it... and we're more than ready for April showers and May flowers.

The return of spring also means that it’s just about the beginning of the second quarter. How do you think your 2014 marketing efforts are going so far? Have you incorporated content marketing into your overall marketing strategy? If you haven't yet, then now is the time!

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Topics: Content Marketing, Sales

Content Marketing: The Power of Storytelling

Posted by Tony Popowski

Mar 18, 2014 11:53:50 AM

Drafting content for your marketing materials isn’t always simple. Between your website, blog, social media platforms, e-mails / newsletters, press releases, sales collateral, direct-mailers, etc., it seems that you need content for everything! And truth be told, you really do….

Along with the high volume of content required in today’s multi-marketing-channeled- world, there are two key challenges many businesses face when it comes to content marketing:

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Topics: Content Marketing

SEO: How to Write Content That Will Improve Your Search Engine Rankings

Posted by Emily Carter

Mar 11, 2014 8:39:00 AM

What’s the number one purpose for developing a content strategy and posting new material to your website or blog regularly? There are a few reasons that come to mind immediately, including:

  •       To establish a person or company as a subject matter expert
  •       To assist potential clients or current clients with problems they may be facing
  •       To get found online in search engines

I’m hoping that the last bullet point came to your mind immediately, because if so, we are on the same page here. Content creation and Search Engine Optimization (SEO) are so closely related that they might as well be brother and sister. Having a content marketing strategy is so important for search engine rankings. These days, you cannot have one without the other.

So here you are, sitting in front of a blank Microsoft Word document, ready to write the next groundbreaking piece of content for your business. How should you approach your writing so that you can optimize it for Search Engines? 

Focus.

Before you write anything, consider what the page will be about. Choose one focus keyword that would be the main subject of the piece. This could be a long-tail keyword or a shorter one.

As you write, keep your focus keyword in mind. Wherever you can naturally add the keyword or a variation of it, do it!

Be like Goldilocks.

If you’re wondering how many times your keywords should show up throughout your content, just pretend you’re Goldilocks. Not too much, not too little, but a happy medium should be your sweet spot. I know this seems like an incredibly vague answer, but there is no magic number to hit. It depends on your post’s length and how detailed the topic may be.

Write in a personable, natural manner and include your focus keyword where possible. Don’t go back through and add your keyword too many times in places that don’t make sense.  However, don’t be so concise that your post is extremely short. If you cut it too short, you could be missing valuable opportunities to expand on your thoughts and include keywords while doing so.

Remember the Search Engine Optimization basics.

There are a few steps you should take to fully optimize your page for Search Engines. Make sure that your Page Title, Meta Description, Alt Tags and H1 tags are all set up before you hit “Publish”. This will help you out in leaps and bounds in regards to SEO.

Be Social.

In the past year, search engines have become more in tune to Social Media platforms and their influence. If you post your content to social media channels and it is shared, liked and receives many comments, there will be a positive impact on the page’s search results. Now your network of friends, family, business contacts, clients and prospects is extra valuable! 

According to MarketingProfs, 33% of traffic from Google’s organic traffic search go to the first item listed. Now more than ever it’s important to shoot for that #1 spot on Google or other search engines.

For more information, including package pricing and project results, be sure to check out our SEO page! 

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Topics: Search Engine Optimization, Content Marketing

Create Your Own Website for $99… Receive $0 in Sales!

Posted by Tony Popowski

Feb 28, 2014 8:45:00 AM

I’ve been seeing and hearing a lot of television and radio commercials for “do-it-yourself” websites. “For only $99, you can create an incredible website that looks professional!”

At first glance, this may look like a good option for a small business owner. I mean, you know you need a website, but you’re also looking at your budgetary constraints. However, you may not have the resources to employ a full-time marketing team or hire an expensive New York City marketing firm. You think to yourself, “Well, who knows my business better than me… I can just pop my information into the do-it-yourself template and ‘viola,’ I have a website now!”

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Social Media Content Rules: 7 LinkedIn Tips for Your Business

Posted by Kelly Shepsko

Feb 21, 2014 1:08:00 PM

[By Kelly Shepsko]

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Topics: Social Media, Content Marketing

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