About Us

Grass Roots Marketing, Inc. delivers integrated inbound marketing programs that will help your business build brand awareness, attract qualified leads and drive sales. GRM’s programs range from Social Media assistance up to full management of multiple programs. Talk to us about maximizing your budget by creating a marketing plan that’s right for your business.


Hubspot Certified Professional hubspot var tier silver

Our entire team is comprised of HubSpot Certified Professionals, allowing us to fully service, maintain and redesign HubSpot websites.

Learn more about HubSpot Inbound Marketing Software and why we use it.

Grass Roots Marketing, Inc. is also a Silver HubSpot Certified Agency, positioning our agency to provide the following services to companies participating or interested in inbound marketing:

Search Engine Optimization | Web Design | PR | Email Marketing | Lead Generation | B2B/B2C Marketing


 OUR MISSION

We dedicate ourselves to uniting you with your brand; helping others understand who you are and what you have to offer. We work with you to expand customer awareness, connect with new business and develop a perpetual and strategic marketing rhythm.



MEET THE MANAGEMENT

Meet the GRM Team

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HubSpot Certified Professional

Koleen Singerline

Senior Vice President / The Church Lady

Koleen Singerline is an established Sales and Marketing professional with over 13 years of experience related to the development and growth of relationships between business and the sales agent. In addition to serving as our company's moral compass, Koleen is responsible for overseeing and developing all sales and marketing strategies. Singerline has been consistently honored with countless national sales awards for the past 14 years. She additionally is an accomplished leader of networking with business organizations and community and government entities. Koleen has served on associations including the Business Education Committee for Monmouth Ocean Development Council, the Education Advocate for the Jersey Shore Association of Human Resources, the Monmouth County and Ocean County Workforce Investment Boards, and has been a past Chamber Director of Eatontown.

Koleen's church choir singing can blow away any American Idol contestant.

Email Koleen at koleen@grootsmarketing.com




Meet the GRM Team

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HubSpot Certified Professional

Featured Author on Business 2 Community

Tony Popowski

Manager of Public Relations / Speed Talker Extraordinaire

Tony Popowski joined Grass Roots Marketing in August of 2008 as the Manager of Public Relations. In addition to serving as the company's Public Relations contact, his daily operations include implementing Branding Campaigns, Event Planning, Research and Customer Support. Tony comes to GRM as an alumnus of Villanova University where he graduated cum laude with a BA in Communication: Media Studies Track, a certification in Public Relations and minors in both Business Administration and Law/Corporate Governance. While attending Villanova, Tony served as President of both the Public Relations Student Society of America and the National Communication Honor Society. Tony was selected amongst his peers and was honored with the Public Relations Excellence in Service Award and the Communication Department Pathos Award upon graduation. During his college tenure, he also completed internships with the Communication Department of the Philadelphia Soul Arena Football Team and Barton Gilanelli & Associates, a Public Relations and Advertising firm in Philadelphia, PA.

Tony can literally outtalk any person on the planet. Seriously.

Email Tony at tony@grootsmarketing.com




Meet the GRM Team

Diane Mazza

Controller / Superwoman

Diane Mazza is a skilled professional with 12 years of experience in Finance and Accounting. During her career, she has implemented practices that have saved companies significant resources. As GRM's Controller, Diane oversees all financial transactions of the company. Her responsibilities include Payroll, Accounts Payable and Receivable, Monthly P & Ls, Employee Vacation and Medical Benefits, and Taxes among others.

Diane has the ability to fly and she always cleans up after herself.